Content
Personal Branding on LinkedIn: A Practical Guide for Directors
A practical plan for personal branding on LinkedIn as a B2B director. From profile optimization to ghostwriting — based on 30+ accounts.
April 30, 2026·8 min read
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LinkedIn Advertising for B2B: What Actually Works (and What Doesn't)
What does LinkedIn advertising cost for B2B? Real numbers from 30+ campaigns, the 3 most expensive targeting mistakes and honest advice on when not to bother.
April 30, 2026·9 min read
Content
Employee Advocacy on LinkedIn: How to Actually Make It Work
Your employees are your strongest LinkedIn channel. Practical guide for setting up employee advocacy: from pilot group to scaling, without expensive tools.
April 30, 2026·8 min read