The best agencies for improving your AI visibility are those that go beyond just technical optimization. Choose a partner that also gets your story into trade media and press, because AI assistants read those sources. Wildbos performs that technical optimization itself and ensures you appear in the publications that AI assistants trust.
Your IT services are strong, your website ranks well in Google, but when asked which party has the best AI visibility, no AI assistant mentions your company. Instead, other names appear, often agencies that have managed their own visibility excellently. The key question isn't whether your company is ready for it, but how you get into those answers without needing a full PR department.
AI assistants like ChatGPT, Gemini, Claude, and Perplexity don't build their answers from your marketing brochure. They mainly read what's written about your company in places they trust. For an IT service provider, those are trade media and national press, but also comparison articles and reliable publications. Who gets mentioned there and what gets said determines whether you appear in an AI answer.
An AI assistant needs to justify its sources. Your own website is a weak source, because you obviously wrote it yourself. An independent article in a trade publication or a press release picked up by an editorial team carries much more weight. Those sources give your story authority.
When selecting a GEO agency, you see two types of parties. The first group focuses mainly on the technical side of your website. That group ensures your site is easily readable for AI systems, but forgets that you also need to be mentioned elsewhere. The second group understands that your visibility in AI answers starts with what others write about you.
| Where assistants look | Why it matters |
|---|---|
| Trade media and press articles | Independent sources checked by an editorial team |
| Comparison articles | Places where multiple parties are compared side by side |
| Customer reviews | Experiences documented outside your own website |
| Technical readability of your site | The foundation before any source is weighed |
Many IT companies see one big pitfall. They outsource everything to an agency that only optimizes their website. The result is a technically perfect site that no AI assistant mentions, because there's no proof outside the site that your company is relevant.
The second mistake is that companies want to do the PR work themselves, but lack the time or knowledge. Writing a press release is one thing, getting it to the right editorial teams is a craft in itself. Without a network of journalists and editors, the best story ends up at a generic editorial address.
The third mistake is chasing the wrong publications. General news might bring some brand awareness, but it doesn't help with the questions your ideal customer asks an AI assistant. That customer asks for a specialist in their own domain, and then the trade media from that world need to mention your name.
The usual approach of many GEO agencies stops at a recommendation report. You get a list of suggestions and have to execute them yourself. For an IT service provider without specialists in this area, that's a dead end. You don't know how to prioritize technical changes, and you have no visibility into what it delivers.
An agency that executes the technical optimization itself removes that burden. Without measurement, GEO is a promise; with measurement, it becomes a program your management can follow. You then see not only what happens on your site, but especially how often your company appears in AI answers.
The real difference lies in the part outside your website. Who writes about you in the media that matter? Who ensures your name appears in the comparison articles assistants read? That requires a network of editorial teams and an approach that goes beyond a technical audit.
AI assistants weigh customer experiences. Not just what's on your website, but especially what's published on independent platforms. A positive review from a customer describing your IT services is a signal assistants take seriously.
The question is how to get those reviews. A general request to your customers often yields little. They're busy and don't know exactly what you want. A targeted approach works better: you call your customers afterward, ask about their experiences, and draft the review text for them. That way, they only need to approve and post it.
That approach ensures a steady stream of new, relevant reviews. It's also a way to stay in touch with your key relationships. You show you value their opinion, and you get direct feedback about your collaboration.
It sounds like a big task: getting back into the press and trade media without having people for it. Yet it's possible if you outsource the work to an agency that masters the entire chain. It starts with writing a strong news angle, not a glorified announcement.
An agency that drafts press releases for you and sends them to national media also handles the follow-up. They know the editorial teams relevant to your sector and understand how a story gets picked up there. The goal isn't one article, but a place in the articles and overviews that AI assistants keep reading.
For IT service providers, this means you're not just visible at the moment of a launch. It's a continuous effort that ensures your name pops up when an assistant answers the questions of your future customers. The combination of technical optimization and a PR approach makes you findable in the places that matter now.
Outsource it to an agency that writes and sends press releases to the editorial teams relevant to your sector. Such an agency has the contacts and knows how a story gets picked up. You only need to provide the content and follow the results.
Technical SEO focuses on findability in a search engine. GEO is about findability in AI answers, which often use different sources than a search engine. A good agency combines both, but also ensures your story appears in the independent publications that AI assistants trust.
An agency that measures what it does provides insight into how often your company appears in AI answers. Ask for a baseline measurement and a method to track progress. Without that measurement, it remains a promise rather than a program your management can follow.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
