We can help you with this. As a GEO agency, we handle the technical optimization and content strategy that make your IT services discoverable in AI assistants. A concrete example: an IT service provider became visible in ChatGPT and Gemini within three months through a targeted approach covering technology, content, and authority—without any guarantee of rankings, because no agency can offer that.
An IT service provider noticed his phone stopped ringing. Customers who used to find him via Google were now asking their questions to ChatGPT and Gemini. In the answers these assistants gave, he was nowhere to be found. His competitors were. That's when he called us.
The service provider's website was technically sound. He scored well in traditional search engines. But AI assistants work differently. They don't just read your website; they also weigh who writes about you, where you're mentioned, and how trustworthy others find you.
The lists assistants gave were filled by parties actively working on their presence in AI answers. Our client was invisible in that comparison. He simply wasn't in it.
First, we measured his current visibility. A free scan across four engines showed where he was and wasn't mentioned. That's the baseline. Without that measurement, improvement remains a promise. With it, improvement becomes a program your management can track.
Then we looked at the underlying sources. AI assistants base their answers on what they encounter everywhere. We analyzed which pages, articles, and platforms assistants use to recommend IT service providers.
That's how we discovered where the opportunities were—not just on his own site, but especially in the trade media and comparison articles that assistants read.
Many companies think one good website page is enough. With this client, we saw three recurring mistakes.
Mistake 1: optimizing only your own site. A great own page helps, but assistants also rely on external sources. Without mentions elsewhere, you stay at the bottom of the list.
Mistake 2: not answering the questions customers actually ask. The service provider wrote about his services, not the problems his customers were asking AI about. He didn't answer buying questions.
Mistake 3: not making authority visible. Reviews and customer testimonials were scattered across the web. Assistants couldn't use them to weigh his trustworthiness.
We worked in three phases. Each phase had a clear goal.
| Phase | Focus | Action |
|---|---|---|
| 1 | Technology | Machine-readable structure and technical optimization on the site |
| 2 | Content | Writing content that answers customers' buying questions |
| 3 | Authority | Collecting reviews, placing press releases, and securing mentions in trade media |
In the first phase, we fully executed the technical optimization. We don't deliver a list of recommendations. We do the work. That saves the client time and ensures it's done right from the start.
In the second phase, we wrote content aligned with the questions his target audience asks AI. That content is made to be cited, not just read. We looked at the search queries his ideal customers type in daily.
This created pages that were not only informative but also answered the questions buyers ask assistants. His expertise became visible in the places where decisions are prepared.
The third phase was the most decisive. We called his customers and drafted review texts for them. They only had to approve and post. That created a stream of fresh, relevant reviews.
At the same time, we wrote press releases and sent them to national media. The goal wasn't one-time news. The goal was for his company to reappear in comparison articles and trade media that assistants read.
Every mention was carefully monitored. We didn't just check whether he was mentioned, but also in what context. That allowed us to adjust where needed. This is an ongoing process, not a one-time action.
Within three months, it happened. The service provider appeared in ChatGPT and Gemini answers. Not just once by chance, but consistently. The approach worked because we combined all three phases. Technology without authority doesn't work. Content without technology doesn't either.
Your IT services can also become the answer. It starts with a scan that shows where you stand now. That measurement is free and takes a minute. You don't even need to leave your email address.
If you're curious where your company is mentioned in AI assistants, that first step is a good start.
In this case, the IT service provider was visible in ChatGPT and Gemini within three months. The exact timeline varies per company and depends on your current online position. A baseline measurement makes clear where you stand and what's needed.
Costs depend on the intensity of the approach. Some companies only need technical optimization, while others also need content and authority building. A good first step is a free scan of your AI visibility to determine the scope.
No. Guaranteed positions in AI answers don't exist, at any agency. We do consistently measure your progress and methodically work on the factors that determine whether assistants mention you. That way, you turn GEO into a measurable program.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
