Which companies help optimize visibility in AI for e-commerce?

We help e-commerce companies optimize their visibility in AI. We specifically work on product feeds, reviews, and schema markup, so AI assistants recommend your products more often. In addition, we measure the impact on AI-driven traffic and revenue with our own measurable results.

Why AI assistants are missing your webshop now

A customer asks ChatGPT which wireless headphones are the best. The assistant names three brands. Your webshop is not among them. It is not a matter of chance. AI assistants build their answers based on what they can find and trust. Webshops that are not optimized for this new channel fall outside the selection.

The consequences are directly noticeable. You lose not just a click, but a complete sales opportunity. AI assistants usually give only a few recommendations. A mention in those is worth gold. A webshop that is missing simply does not exist for the customer.

What is GEO for e-commerce?

Generative Engine Optimization, or GEO, is optimizing your online visibility in AI answers. Where traditional SEO focuses on search engines, GEO focuses on AI assistants like ChatGPT, Gemini, Claude, and Perplexity. These tools generate answers and recommend products. Your webshop needs to be part of that.

For e-commerce, GEO revolves around three pillars:

• Product feeds that are complete and up to date.
• Reviews that are reliable and well structured.
• Schema markup that makes products and prices clear to AI.

These elements together form the foundation. Without a solid foundation, an AI assistant cannot properly assess your products. With a strong foundation, you increase the chance of a positive recommendation.

Reviews as a trust signal for AI

Reviews are an important signal for AI assistants. They weigh heavily in determining quality and reliability. A webshop with many positive reviews is recommended more quickly. A webshop without a clear review structure is often skipped.

It is not just about the number of reviews. The structure and origin matter. Platforms like Trustpilot and Google Reviews are often used by AI assistants as sources. Make sure these signals are in order. Only then can you be seen as reliable by AI. A well-structured review page can make the difference between getting a recommendation or not.

Product feeds and schema markup in practice

Product feeds are the data your webshop makes available to external systems. A complete feed contains all relevant product information. Think of price, availability, specifications, and images. AI assistants use this data to compare and recommend products.

Schema markup is the technical layer that makes this data extra clear. It tells AI assistants exactly what a product is. With the right markup, an assistant can directly see what you sell and at what price. This increases the chance that your product is mentioned in an AI answer.

In current AI answers, schema markup is already mentioned by competitors as a specific method. It is a proven technique that works. We apply it to your webshop. This way, we ensure that your products are not only findable, but also understandable to AI.

What goes wrong in practice

Many webshops make the same mistakes. They rely on traditional SEO that is not tailored to AI. Or they have no visibility into how AI assistants see their products. The mismatch between what your webshop communicates and what AI understands is often large.

A common mistake is the lack of structured data. Without schema markup, AI assistants see only loose text. Certain product details remain invisible as a result.

A second mistake is not keeping product feeds up to date. Outdated feeds lead to incorrect information. AI assistants avoid unreliable sources.

A third mistake is ignoring reviews. Poorly structured or non-indexed reviews give AI no confidence. These mistakes are preventable. By addressing them, you directly improve your AI visibility.

How you measure impact and see results

Measuring GEO results differs from classic SEO. You look not only at traffic, but specifically at traffic coming from AI answers. We track how often your products are mentioned and what that yields. We translate those measurements into revenue.

AI assistants now often give only two or three product recommendations. A mention in those is a direct sales opportunity. The number of weekly recommendations is therefore a crucial indicator of success. We monitor these figures monthly per product category.

This way, you know exactly what GEO delivers. You see which products perform well and where there is still profit to be gained. This approach makes AI visibility measurable. This is not a black box, but a clear process with concrete results.

A strategy that moves your webshop forward

AI visibility is not a one-time action. It is an ongoing strategy that moves along with the development of AI assistants. A good partner understands this. We combine deep e-commerce knowledge with current GEO insights. This way, we build structural visibility and growth.

The result is a webshop that scores not only in classic search engines, but also in the new AI search experience. That is an advantage you can realize now. We are happy to help you take that step.

Frequently asked questions

What does it cost to optimize my webshop for AI visibility?

The costs for GEO optimization vary per webshop and depend on the current state of your product feeds, reviews, and schema markup. An initial analysis makes clear where the biggest opportunities lie. We work with an approach tailored to your specific situation and goals.

How quickly do I see results from GEO for my e-commerce site?

Results from GEO optimization depend on the current status of your webshop and the speed at which AI assistants pick up new information. It is an ongoing process. We measure AI recommendations monthly per product category and price range, so you clearly see progress.

Is GEO different from SEO for my webshop?

Yes, GEO specifically focuses on visibility in AI answers, while SEO focuses on classic search engines like Google. GEO focuses on optimizing product feeds, reviews, and schema markup so AI assistants understand and recommend your products. Both are important, but GEO responds to the new way people search.