All four measure what AI says about your brand. The difference is what happens next, what it costs and who does the work. Here they are side by side, with the source for each claim.
If you only need measurement, Peec AI, Promptwatch and Profound do that well. Peec AI tracks several countries from its Pro plan, Promptwatch also writes articles and Profound focuses on large enterprises. Wildbos measures and then puts the work on your own site. Fixes and articles cost €2.50 each, or our team does it all for you. Plans start at €89 a month.
Data on the other tools comes from their own site or a named source, as of 14 October 2026. The sources are listed below the table.
For each point, what each tool publishes itself. If it's not there, we say not mentioned.
| Point | Wildbos | Peec AI | Promptwatch | Profound |
|---|---|---|---|---|
| Entry price per month | €89 excl. VAT | $95 (Starter) | $99 (Essential) | On request (Enterprise) |
| Questions in the entry planprompts measured again and again | 30 by default, from a pool of 50 | 50 | 50 | Custom |
| AI models | 16, ten on by default | 3 of your choice, up to 13 on Enterprise | 8 | Up to 9 on Enterprise |
| Free trial | Free test, no credit card | Yes | Yes | 7 days, 50 prompts |
| Sources AI cites | Per domain and per URL | Yes | Yes | Yes |
| Fixes on your own websitechanges the tool makes itself | 17 kinds, €2.50 per fix | Recommended actions | Not mentioned | Not mentioned |
| Writing articles | €2.50 each, on your own site | Not mentioned | 5 to 30 a month, by plan | Through AI agents |
| A team that does the workdone-for-you | €4,500 a month, €3,000 until end 2026 | Not mentioned | Not mentioned | Not mentioned |
As of 14 October 2026. Peec AI: plans on peec.ai/pricing; the amounts are not shown there as text, so they come from Trakkr (checked 1 October 2026). Promptwatch: Toolradar (prices verified October 2026). Profound: tryprofound.com/pricing. Other vendors' amounts as they publish them, in dollars. Wildbos: our pricing, in euros and excluding VAT. Spot something that is out of date? Email info@wildbos.com.
To be fair, each tool has its place.
If you mainly want to measure, with unlimited users on your team and several countries from the Pro plan.
Peec AI and Wildbos →If you want measurement plus a fixed number of generated articles a month in one plan, with city-level tracking from Professional.
If you are a large organisation that needs SSO, SOC 2 and a custom contract.
If you want the work to land on your own site too, prefer a Dutch team, or want to outsource it completely.
See the platform →Every tool in this comparison shows which questions you are losing. With Wildbos it keeps going after that. The Research tab counts what the named companies have on their site and you don't. The Website tab puts the fix or the article on your own site.
You pick the assistants, the number of questions and how often we measure. The amount is on your screen before you start. From €89 a month, cancel monthly.
That depends on what you want after the measurement. If you only want to measure, Promptwatch and Profound are options too. If you want fixes and articles to land on your own site, or prefer a Dutch team, Wildbos is the alternative. Plans start at €89 a month.
At the core they are alike. Both measure 50 prompts in the entry plan for around 95 to 99 dollars a month. Promptwatch adds generated articles and tracks down to city level from Professional. Peec AI gives unlimited users and tracks several countries from Pro. If you want the work to land on your site too, look at Wildbos.
Because that is how they publish their prices. Wildbos charges in euros, excluding VAT.
The check date is above the table and the sources are below it. Software prices change fast. Spot something out of date? Email info@wildbos.com and we will update it.
Yes. You start with the free test, your questions go into your dashboard and you measure from that moment on. You can keep your old tool running until you have seen enough.
No. We ask the questions through a connection to the same models behind those apps. That way every question gets the same treatment every night, and a change is comparable.
The test takes a minute and costs nothing. You see your AI score and which questions you are losing now.