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Why they do.
And you do not.

Knowing you lose a question is not a plan yet. This tab works out what the parties who do get named have in common, and says per question which page you are missing.

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Short answer

The platform takes the buying questions you are not named on and reads the pages of the companies who are. Per question that produces three lines: who gets named, what their pages have in common, and what you do about it. You see up to twelve gaps at a time, on the questions that pay back most.

The pattern comes from the page type the page reader already determined. If nine of the twelve gaps show a pricing page, that is your assignment, not an idea.

geo.wildbos.com / Research
Research - the gaps 12 questions where others get named and you do not which partner suits a software company of 20 people? THE GAP 3 named, you are not THEY SHARE a pricing page ADVICE publish your rates Write it what does AI visibility cost per month? THE GAP 4 named, you are not THEY SHARE a pricing page ADVICE publish your rates Write it who helps a webshop get recommended by AI? THE GAP 2 named, you are not THEY SHARE a comparison page ADVICE write the comparison Write it Only third parties count as a source here: a registry, a trade magazine, a review site. A competitor quoting himself is not evidence.
The gap

One story per question, in three lines.

Not a thirty-page report nobody reads. Per question you see who got named, what those parties share and what the advice is. That is it, and that is enough to start.

  • Who gets namedThe competitors who are the answer to this question, with the number of assistants naming them.
  • What they shareThe page type that keeps coming back: a pricing page, a comparison, a service page, a guide. Counted across several domains, not one lucky page.
  • What you doThe advice attached to that question, with the reason. Done? The card disappears the moment the question is won again.
geo.wildbos.com / Research › Patterns
What the named parties share Counted across the domains AI cites, not one lucky page. a pricing page 9 of 12 a comparison page 6 of 12 a service page 5 of 12 a guide 3 of 12 a blog post 1 of 12 The page type comes from the page reader that already read those pages. Nothing is guessed.
12gaps per round, on the questions that pay back most
3lines per question: who, what they share, what you do
1button to have the page written
0extra measurements — this counts what is already there
The sources

A competitor quoting himself is not evidence.

The first version of this analysis let a named company's own domain count as a source. That makes every competitor look authoritative. Now it drops out, and what remains are third parties: registries, quality marks, trade media, review sites.

  • Third parties onlyThe own domain of a named party does not count, and neither does a site classified as a competitor.
  • Read, not guessedThat classification comes from the homepage of the domain, not from its name. A name says nothing.
  • Twelve at a timeAt most twelve gaps, twelve rivals and twelve sources per round. A list of a hundred is a list nobody finishes.
geo.wildbos.com / Competitors › Sources
Per assistant The same question, six answers. Grey means you were left out. ChatGPT Claude Gemini Perplexity Grok Mistral You competitor A competitor B competitor C Counted from the stored answers, not from a model asked to guess.

From gap to won question

The path this tab sets in motion.

A question sits at zero

Three competitors get named, you do not. That is measured, not felt.

The pattern stands out

All three have a page of the same type. Usually a pricing page or a comparison.

The page gets made

You have it written or you write it yourself. The platform puts it on your site once you approve.

The next measurement settles it

Get named and the gap closes and the card disappears. If not, it stays.

The rest of the platform

Questions about the market research

Is this market research the way an agency does it?

No. No survey is involved. This is research into what AI assistants quote in your market and why, based on the answers we already measured and the pages behind them.

Where does the pattern come from?

From the page type of the pages AI cites. Those were already read during the measurement, so it is a count and not a guess. Below a handful of domains the platform does not call it a pattern.

Why only twelve gaps?

Because a list of a hundred gets nobody working. You get the twelve where the most competitors are named and you are not.

Do I have to write a page for every gap?

No. Sometimes the advice is a page, sometimes it is a missing piece on a page you already have, and sometimes the question itself is badly put. The platform says so too.

Can I dismiss a piece of advice?

Yes. And advice you act on disappears by itself the moment the question is won again.

See which pages you are missing.

Start with the free test. Once your question set is set, this tab fills up with the gaps that pay back most.