Measured with our own platform, in the same AI models your customers use.
Leadership training for municipalities and leisure businessesThe Human Edge grew 1600% in six weeks.
And now ranks number 1 in its niche.
Many small companies think they cannot compete with the big players in GEO. The Human Edge shows they can.
- WhoMariska Pronk founded The Human Edge. For years she has trained professionals and managers in personal leadership and communication, from employee to director. Her approach works especially well in municipalities. Our founder Joost took her training himself.
- The problemYet AI did not name her. When a municipality asked ChatGPT or Gemini for leadership training, the big training institutes came up. The Human Edge was not among them.
- What we didWe worked on her website, wrote blogs about the questions municipalities and managers ask, and worked on her reviews.
- The resultSix weeks later AI names her on 16 of 30 buying questions, against 1 at the start. Ask Gemini who the best trainer is for personal development in the public sector, and she comes first. Above big, very well-known agencies. You just have to do it.
“He promises and he delivers. (…) We went up 15 points in score in one week… Low-hanging GEO (and so SEO) fruit exists!”Mariska Pronk, founder of The Human Edge, on Sortlist (translated from Dutch)
- 1The Human Edge#1
- 2Xxxxx Xxxxxxx
- 3Xxxxxxxxxxxxxx Xxx
GeminiDeepSeekGemini's answer, 14 Oct 2026, asked in Dutch. Competitor names are hidden. DeepSeek also puts The Human Edge first. On 22 Sep no model named them.
Measured with the Wildbos platform: 30 buying questions, 6 AI models (ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), every three days. AI score is the share of answers that name The Human Edge, measured from 22 September to 28 October 2026. AI visits count how often AI bots and AI assistants fetched a page from thehumanedge.nl, per week from Monday to Sunday (21-27 Sep: 181, 5-11 Oct: 601).
Recruitment, secondment and training in personal injurySchade Professionals grew 2.9× in three weeks.
From one in five AI answers to almost six in ten.
In a small niche every AI answer counts. Schade Professionals shows how fast you can rise there.
- WhoToine Dekker founded Schade Professionals, a niche agency that works only in personal injury claims. They place, coach and train professionals. Claims handlers and personal injury lawyers work through them at insurers, law firms and loss adjusters across the Netherlands.
- The problemWhen an insurer or law firm asked ChatGPT or Perplexity at the end of September who could help with recruitment or secondment in personal injury, Schade Professionals showed up in about one in five answers.
- What we didWe worked on their website, including a career scan for personal injury professionals. We published almost a hundred blogs about working and recruiting in personal injury, improved titles and descriptions, and asked clients for reviews.
- The resultWithin three weeks AI names them 2.9 times as often, in almost six in ten answers. The AI score went from 19 to 56. And AI bots and assistants fetched their pages 1,462 times in one week, against 780 at the end of September.
- 21–27 Sep780
- 28 Sep–4 Oct898
- 5–11 Oct1,462
In the week of 5 October most visits came from these four. Weeks run Monday to Sunday.
Measured with the Wildbos platform: 30 questions about recruitment, secondment, coaching and training in personal injury, asked in Dutch, 10 AI models (including ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), daily from 6 September to 21 October 2026. AI score is the share of answers that name Schade Professionals: 19 on 30 September, 56 on 21 October. AI visits count how often AI bots and AI assistants fetched a page from schadeprofessionals.nl, per week from Monday to Sunday.
What clients say
Reviews that clients posted themselves on Sortlist.
“Joost really makes us fly. Such drive and inspiration. The man eats, drinks, sleeps and lives GEO. (…) He promises and he delivers. (…) We went up 15 points in score in one week… Low-hanging GEO (and so SEO) fruit exists!”
“Wildbos helped us improve our content strategy to reach our target audience with our key messages. (…) Next to this we wanted our content strategy to influence our leads coming from Generative Engine Optimization (GEO). This has been working greatly.”
“What a talented marketer Joost is. Professional, fast and thoughtful. No hours of small talk, but straight to the point and from there decisively to a solution. I recommend Wildbos to everyone.”
“In just three sessions Wildbos helped me optimise my profile and sharpen our USP in a way we had not thought of ourselves. It completely changed how we present ourselves.”
“I am impressed by how they manage to turn even the driest and most complex topics into engaging and humorous content that sticks. (…) Since the collaboration, we have seen more consistent growth in the number of followers.”
“Wildbos is a powerhouse when it comes to marketing and communications. Always willing and able to think outside the bowl! I would really recommend this pro!”