A party that helps you become visible in AI tools performs the technical optimization on your site itself, not a list of recommendations you need to implement yourself. Choose an agency that also handles the follow-up, such as calling customers for reviews and sending press releases. Measure your current visibility beforehand with a free scan, so you know where you stand.
Your management asks why you don't appear in ChatGPT or Perplexity when a customer searches for a solution. The answer of an AI assistant is a list of company names. If yours isn't among them, the brand doesn't exist for that customer. Hiring an agency seems logical, but half of the parties that promise to help you only deliver a report. The difference lies in who rolls up their sleeves.
An agency for AI visibility helps your company become the answer in AI assistants like ChatGPT, Gemini, Claude, and Perplexity. This field is called GEO, which stands for Generative Engine Optimization. The goal is simple: when someone asks a question about your products or services, the AI assistant should mention your name and cite your site as a source.
That visibility doesn't come by itself. An agency must perform technical optimization on your site, write content that assistants deem authoritative, and ensure other parties talk about you. Without these three components, a company remains invisible, no matter how good the website looks.
Many agencies deliver an advisory report. It states what you should change on your site, which pages to rewrite, and which reviews to collect. Then it's your turn. The problem is that a marketing team often lacks the time or doesn't know how to do it.
Other parties perform the optimization themselves. They adjust the technical side, write the content, and arrange the publications. For an IT company that wants quick results, that's the difference between a plan and an executed plan. Therefore, always ask what the agency does itself and what you need to do yourself.
The biggest mistake is choosing based on a nice story rather than on evidence. An agency says it will make you visible in AI tools but can't show a measurement of the current state. Without a baseline measurement, you won't know later whether the agency actually delivered anything.
A second mistake is ignoring reviews. AI assistants base their answers partly on what customers say about you. Many companies have good customers but no reviews on the platforms that assistants read along. An agency that doesn't arrange those reviews leaves an important part of the work undone.
A third mistake is skipping publicity. Press releases to national media and mentions in trade journals build authority. Those are the sources that AI assistants find reliable. An agency that only optimizes its own site misses those external signals.
When comparing agencies, look at three things. First: does the party perform the technical optimization itself or does it deliver a list of recommendations? Second: does the party arrange reviews by calling customers and presenting the text? Third: does the party ensure press releases and media mentions?
An agency that does all three works as an extension of your team. At Wildbos, that's exactly what we do. We perform the technical optimization on your site, we call your customers and prepare the review text for them. Your customer only needs to approve and publish the text.
We also write the press releases and send them to national media. This ensures you come back in the comparison articles and trade media that AI assistants read along. The goal is that your brand appears in the sources the engines trust.
GEO without measurement remains a promise. With measurement, it becomes a program your management can follow. After a few months, you want to see whether you're mentioned more often in AI answers and whether the number of times an assistant uses your site as a source has increased.
A free scan gives you a starting point. It measures how visible you are now across four engines. Such a scan takes a minute, and you don't need to leave an email. This lets you see immediately where you stand and evaluate an agency based on numbers instead of promises.
An agency that gives advice only is an advisor. An agency that performs the optimization is an executor. For most IT companies, the executor is the better choice, provided it also arranges reviews and publicity. Always ask a party for a baseline measurement and who actually does the work.
Compare a maximum of three parties and ask each for their approach in concrete steps. Choose the one that does the most itself and can demonstrate it with a measurement. This way, you know you're not paying for a report that ends up in a drawer, but for visibility that your management can see growing.
Curious where you stand now in AI assistants? A free scan shows it.
Costs vary per agency and approach. A one-time advisory report is cheaper than an agency that performs the optimization itself and measures continuously. Always ask for a tailored quote and ensure it states which work the agency performs itself.
There is no fixed timeline for results. Visibility in AI tools emerges when your site's technical setup is in order, your content is used as a source, and others write about you. An agency can speed up that process by handling the execution and measuring.
SEO focuses on findability in Google. GEO focuses on being mentioned and cited in AI assistants like ChatGPT, Gemini, Claude, and Perplexity. A GEO agency optimizes your site and ensures external sources cite you as an authority.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
