Choosing an AI optimization agency: how to pick

For an agency that makes you visible in AI assistants, choose a party focused on Generative Engine Optimization (GEO). We are Wildbos, and we perform the technical optimization on your site ourselves; we do not deliver a list of recommendations. Always ask for a baseline measurement of your AI visibility and for the approach to following up with customers.

Your website scores well in Google, but in ChatGPT and Perplexity your company does not appear. The customer who used to come your way via a search query now gets an answer from an AI assistant. That answer often includes competitor names, not yours.

This is not a distant scenario for IT and B2B companies. It happens now, with every B2B search query about your solution. The question is not whether you should do something about this, but how to approach it. And with whom.

What does an AI optimization agency do exactly?

An AI optimization agency, also called a GEO agency, ensures that AI assistants mention your company as the answer to a relevant question. This is different from traditional SEO. An assistant selects from a set of sources it finds trustworthy.

The work involves analyzing the questions your target audience asks, optimizing the content, and making your site technically discoverable for these systems. The goal is for you to become the answer, not just appear at the top of a list.

Why a baseline measurement is a requirement, not a luxury

An agency must first map where you currently stand before it can improve anything. Without measurement, it is unclear whether the approach works. A baseline measurement records how often you currently appear in which assistant. This way, you can later see if the result has truly improved.

At Wildbos, we start with a free scan of your AI visibility. It takes a minute, and you do not need to leave an email. That way, you see right away where you stand and can make a good comparison. The scan shows which questions you are and are not mentioned in, and who is recommended in your place.

What goes wrong in practice?

Many companies choose an agency based on nice examples and promises. There are three pitfalls in this.

The first is a list of recommendations instead of performed work. You get a document full of advice and have to execute it yourself. The second is the lack of a baseline measurement. Without a starting point, progress cannot be proven. The third is that only your own website is considered, while assistants also read other sources.

You should distrust an agency that promises guaranteed top rankings. Guaranteed positions in AI answers do not exist, at any agency. Choose a party that is honest about what is and is not possible.

Which questions should you ask an agency?

Ask these five questions before making a choice.

| Question | Why this matters | |---|---| | How do you measure my current visibility? | You need a starting point to see success. | | Do you perform the optimization yourselves? | This tells you whether you get advice or execution. | | How do you ensure customers leave a review? | Reviews are an important signal for AI assistants. | | Which sources beyond my site will you address? | Assistants also cite trade media and comparison articles. | | How do you report progress? | Your management wants to see if the investment works. |

The answers to these questions separate an agency that thinks in strategy from one that delivers results.

Why an agency with its own approach makes the difference

The AI optimization market is young, and many agencies use the same generic methods. An agency that does things differently stands out. That means it performs the technical optimization itself and does not outsource it to an external party.

It also means it looks beyond your own website. Following up with customers and arranging reviews is part of the assignment. We call your customers and draft the review text for them, so they only need to approve and post it. That builds a web of signals that AI assistants trust.

Additionally, it is an advantage if an agency has experience with the B2B market. The questions and buying journeys in IT differ greatly from those in consumer markets. Our network of founders, CEOs, and specialists understands that context.

How to make the choice concrete

First, determine whether you want a partner that executes the work or an advisor that only gives advice. Then clarify the baseline measurement and reporting. Finally, check whether the agency also works on your visibility beyond your website, for example through press releases and trade media.

Choosing an agency does not have to be complicated. Start with a free scan of your AI visibility and you will know exactly where you stand. From there, you can make a good comparison.

Frequently asked questions

What is the difference between SEO and AI optimization?

SEO focuses on visibility in a search engine like Google, where you get a list of results. AI optimization focuses on being cited and recommended by AI assistants like ChatGPT, Gemini, and Perplexity. An assistant gives a direct answer and chooses from a limited set of sources. A GEO agency ensures that your company is among those sources.

How quickly do you see results from AI optimization?

Results depend on the current state of your website and the competition in your market. It always starts with a baseline measurement to see where you stand. After that, it is a matter of making adjustments and measuring. There are no guaranteed timelines or positions, at any agency.

What should a good GEO agency meet?

A good agency starts with a baseline measurement of your visibility in the major AI assistants. It performs the technical optimization itself and does not deliver a list of recommendations. Additionally, it works not only on your website but also on other sources that assistants cite, such as trade media and reviews. Choose a party that uses measurements to demonstrate progress.