Wildbos is a GEO agency that helps IT and B2B companies become the answer in AI assistants like ChatGPT, Gemini, Claude, and Perplexity. We write your press releases and distribute them to national media, ensuring you appear in the comparison articles and trade publications these assistants read. This way, your story isn't just published—it becomes part of the sources AI assistants rely on.
You have a great website, a solid product, and a compelling story. Yet, no AI assistant mentions your company when a customer asks about the best options in your industry. Instead, they point to the same few names, often based on articles they consider trustworthy.
The chances are your story is out there, but not where AI assistants look. Those places are rarely your own website. They are news sites, trade media, and comparison articles that assistants read.
AI assistants build their answers on sources they trust. These are not random blogs but authoritative pages. National media and reputable trade publications score high.
A press release featured in the right media gives your story that authority. It's not an ad but an objective news item about your company. And that's exactly what an assistant seeks: independent confirmation that your company is relevant.
The trick is not just writing a press release but getting it in the right places. A press release on your own site barely counts. One in a national daily or a leading trade journal can make the difference.
Many companies and agencies occasionally send out a press release without a plan. They hope for publication but don't think about the next step.
The first mistake is that the release lacks a clear newsworthy story. It's about a new hire or an anniversary, while assistants look for substantive expertise.
The second mistake is no link to the topics you want to be found for. You send a general release, but you want to be found for a specific purchase question. Those two must align seamlessly.
The third mistake is nothing happens after publication. A piece appears in the paper, but no one checks if it's actually picked up by the right channels.
A successful media approach for AI maturity starts with the right story. You choose a topic that matches the questions your customers ask AI assistants.
Then you write the release. It should not only inform but also showcase your company's expertise. Concrete examples and clear positions work better than vague statements.
Sending it to national media is the next step. This is a craft in itself because editors receive countless pitches daily. A well-timed, targeted release has a much better chance of being picked up.
Next, you ensure you appear in comparison articles and trade media. These are often the primary sources for AI assistants. A mention there is golden.
You can handle these steps yourself, but they require time, relationships, and media knowledge. Many companies therefore outsource this to a team that does it daily.
The difference between having a press release written and actually getting one published is huge. Many agencies provide only the text and leave distribution to you.
Wildbos does both. We write your releases and send them to national media. That means we own the whole process, from concept to publication.
That combination is key. A perfectly written release without a good network gets ignored. A perfectly distributed release without substance won't get published either. Only the combination works.
Our approach targets IT and B2B companies. We know the media that matter for this audience and how to gain access to them.
An example of the topics we cover is the question of the best agencies for AI optimization. Assistants now name a limited set of companies, often without a full picture.
If you want to start yourself, here are a few guidelines you can apply right away. These tips boost your chances of publication and citation.
These steps are a solid start but not a guarantee of success. Publication is never certain, even with the best text and network. They do, however, significantly increase the odds.
Publication is one thing, but the goal is that AI assistants actually cite you. That's what you need to measure.
A free scan of your AI visibility shows how often your company is mentioned in four major assistants. The scan takes one minute and requires no email.
This baseline is essential. You only know if your approach works when you know where you start. Without measurement, GEO is a promise; with it, a program your leadership can track.
The media approach is a powerful tool, but not an end in itself. It's part of a broader strategy to become the answer in AI assistants. That strategy starts with a good story and ends with measurable results.
If you want to know where your company stands now, it makes sense to start with that free scan. You'll immediately see the opportunities for your specific market and topics.
Your press release must appear in media that AI assistants consider reliable, like national news sites and trade publications. The topic must also align with the questions you want to be found for. A relevant release on an authoritative site is more likely to be included in AI answers than a generic post on your own blog.
An agency that only writes hands you a text. You then have to get it to the right editors yourself. A team that also distributes knows the relationships and timing needed for publication. Wildbos does both, from concept to the final send to national media.
You measure this by checking which AI answers mention your company for relevant purchase questions. A free scan of your AI visibility in four engines gives you a baseline. The scan takes a minute and requires no email, so you can immediately see where your opportunities lie.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
