A GEO agency that performs the technical optimization, captures reviews from your clients, and positions you in the media that AI assistants consult can help your IT company become more visible in AI tools. Wildbos is such an agency: they do the work, from technical adjustments to handling review and press campaigns. A baseline measurement shows where you stand now.
You are an IT service provider. A potential client asks ChatGPT or Perplexity for a party that can manage their new cloud environment. Your company has the perfect case, the experience, and the right specialists. But the AI assistant doesn't mention you. Instead, a competitor you don't even consider your biggest rival appears.
That situation is the new reality of B2B acquisition. Clients increasingly start their search with an AI assistant rather than a search engine.
A decision-maker looking for an IT partner doesn't just type a search term into Google. They ask ChatGPT or Perplexity a question.
Those tools give one summarized answer, based on a limited set of sources they trust. If you don't appear in those sources, you won't appear in the answer either.
AI systems build their answer on what they read and weigh elsewhere. They draw knowledge from a mix of your own website, trade media, and comparison sites.
| Source type | Example for IT providers | Why it matters |
|---|---|---|
| Your own domain | Pages about your services, cases, and credibility | The basis for who you are and what you do |
| Client reviews | Texts on external review platforms | Proof that you deliver on your promises |
| Media and trade press | Articles and press releases in national and niche publications | Provides authority and a third party speaking for you |
These sources must be consistent. If you state on your site that you're based in Amsterdam, but an AI tool reads on another site that your headquarters is in Eindhoven, your position becomes unclear.
Many IT service providers think a good website and a few positive reviews are enough. Reality is more stubborn.
A common mistake is that the technical foundation isn't right. Your page may be fast and mobile-friendly, but it lacks the structure AI systems use to recognize your company as a reliable entity.
A second mistake is the lack of fresh, external proof. You may have great clients, but their positive words aren't recorded anywhere in a form AI assistants can use. You also don't ask for reviews afterward, leaving your most convincing argument invisible.
A third mistake is that you play no role in the publications AI assistants read. Sparse mentions in trade media or comparison articles mean you're absent when an assistant compiles a shortlist.
An approach consists of three parts that reinforce each other: technology, proof, and presence.
AI assistants need to read and understand your company. This requires more than a nice corporate identity. It requires a website that is easy to parse, with clear structure and information about your services.
An agency performs that optimization for you and doesn't deliver a report with a hundred recommendations you then have to tackle yourself.
Quality of your work is one thing. Making it visible is another. Your best clients are your best sellers, but only if their story is recorded somewhere.
An effective method is to approach your clients personally.
We call your clients afterward and draft the review text for them. They only need to approve and publish the text. This creates a stream of current, positive reviews.
Your own website is necessary, but not sufficient. AI assistants also weigh who writes about you.
A press release about a new service or a notable collaboration can lead to publications in national media. Those media are then used by AI assistants to shape their answers. The goal is to reappear in the comparison articles and trade media that assistants read.
AI visibility requires a combination of skills. You need to understand technology, write content that convinces both people and systems, and manage media relations. IT service providers often have one of these three in-house, but rarely all.
Especially for a director or marketing manager, it's a challenge to do this on top of everything else. It's no surprise that agencies are emerging in this field: they fill a gap that has arisen between traditional SEO and public relations.
Without measurement, AI visibility is a promise. With measurement, it becomes a program your management can follow. You want to see if you're mentioned more often for specific questions than a month ago.
Therefore, always ask an agency about the method they use to show progress. A baseline measurement before starting is essential, so you know what the starting situation is.
A free scan is a low-threshold first step. You discover in four AI assistants how you're doing and what picture they have of your company. That way, you know exactly where the opportunities lie for your IT services.
The investment depends on the state of your current online presence and the speed at which you want results. An agency that fully performs the optimization calculates this based on an analysis of your starting situation. Ask for a customized quote, because a fixed price doesn't exist.
There's no fixed timeframe to give, because AI assistants continuously reassess which sources they find most reliable. However, a consistent approach with technical optimization, fresh reviews, and media attention significantly increases the chance. You start with a baseline measurement to see where you stand now and what's needed.
Some SEO agencies have GEO expertise in-house, but it's a specialization. AI visibility is about more than keywords: it's about how AI systems recognize your company as an entity. An agency specifically focused on Generative Engine Optimization and handling the execution is often better equipped than a general SEO agency.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
