You measure your AI visibility by tracking how often your company is mentioned in AI answers, in what context, and via which sources. A free scan from Wildbos gives you this insight across four AI assistants within one minute, without leaving your email address. If you prefer to do it yourself, ask targeted questions to ChatGPT, Gemini, Claude, and Perplexity and compare the answers.
In the hallways you hear that customers are coming in through AI assistants, but you don't see your name in them. Meanwhile, your competitor does appear in answers from ChatGPT and Perplexity.
That raises the question: how do you measure that visibility? Without measurement, any plan is a guess. This article explains how to get a reliable picture in one minute, which mistakes to avoid, and how to use the results to choose an agency.
AI visibility is the degree to which AI assistants mention your company as a relevant answer to user questions. It's not about a classic search result position, but about whether ChatGPT, Gemini, Claude, or Perplexity recommends your brand.
For IT and B2B companies, its importance is growing. Buyers increasingly ask questions to AI assistants instead of search engines. If your company is missing there, you're missing a growing part of the market.
Without measurement, that visibility remains a black hole. You don't know if your efforts work and where to adjust. That's why a quick scan is your starting point.
Start with the free scan from Wildbos. It examines your visibility in four AI assistants and shows directly where you stand.
The scan is low-threshold: it takes one minute and you don't have to leave an email address. You get a picture without obligations, perfect for a first impression.
Besides the scan, you can do a simple check yourself. Open an AI assistant and ask questions you find important for your field. For example: "Which parties are leading in cloud consultancy?" and note whether your company appears.
Repeat this with the four main assistants. They use different sources and algorithms, so results may vary. Don't only look at the number of mentions, but also at the context: is your company mentioned positively, neutrally, or not at all?
A good scan looks at more than just whether your name comes up. It maps several things:
That context is crucial. A mention without explanation has little value. A recommendation with a clear reason can directly lead to customer contact.
Sources are at least as important. Assistants base their answers on what they find online. If important industry media or comparison articles don't mention your company, you stay invisible.
The scan's outcome forms your baseline. With it, you see not only your starting position, but also where the opportunities lie.
One of the biggest mistakes is measuring with just one engine. Those who only check ChatGPT miss the picture at Gemini or Perplexity. Each assistant has its own preferred sources, so steering solely on that gives a distorted view.
A second mistake is only looking at the number of mentions. A company mentioned ten times as 'a party without clear specialization' scores worse than a company recommended three times with a sharp profile. The quality of the mention weighs more than quantity.
A third pitfall is measuring without follow-up. A one-time scan is a snapshot. Visibility changes continuously because assistants update their sources and new content appears. Therefore, measuring periodically is essential, but start with a baseline to record your starting point.
The outcome of your scan is your negotiation basis. You know where you stand and which questions to ask an agency. Always ask how they measure your visibility and what their approach is to improve it.
Some agencies only offer reports and recommendations. Others, like Wildbos, also carry out the technical optimization for you. Ask explicitly about this difference, because it determines how much work stays with you.
Also pay attention to what an agency promises. Guaranteed positions in AI answers don't exist, at any agency. Reliable parties acknowledge that and focus on measurable progress instead of empty promises.
With your baseline, you can judge an agency on results. Agree on how and when they will re-measure your visibility and compare that with your starting point. This way, GEO becomes a program your management can follow, instead of a promise.
A scan gives insight, but improvement requires a broader approach. AI assistants like to cite content from reliable sources. Think of press releases or mentions in industry media and comparison articles that assistants read.
Wildbos, for example, writes press releases and sends them to national media. This increases the chance that your company shows up in the sources AI assistants use.
Additionally, monitoring is part of the process. The daily round on your site ensures continuous optimization, so you don't just improve a snapshot but remain structurally visible.
With a baseline, targeted actions, and follow-up measurements, you take steps your management can follow. This way, AI visibility becomes not a vague concept, but a measurable part of your marketing strategy.
Want to know where your company stands now? Then take the free scan from Wildbos and discover your starting position within a minute.
With the free scan from Wildbos, you measure your visibility in four AI assistants within one minute. You don't have to leave an email address. The scan shows directly in which assistants your company is mentioned and in what context.
SEO focuses on findability in traditional search engines. AI visibility is about whether AI assistants like ChatGPT and Perplexity recommend your company as an answer to questions. Assistants use different sources and algorithms than search engines, so a separate approach is needed.
No, guaranteed positions in AI answers don't exist, at any agency. Reliable agencies acknowledge that and focus on measurable progress. They show how they improve your visibility and how they measure it, without empty promises.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
