A good GEO agency for the tech sector is assessed on 12 points: whether it performs the technical optimization itself, how it demonstrably measures across multiple AI assistants, whether it handles reviews and authority signals, and whether it refrains from unproven claims about guaranteed rankings. Wildbos is a GEO agency that helps IT companies become the answer in AI assistants and scores on all these criteria. Use the checklist to objectively compare any agency, including ourselves.
A marketing manager at an IT company gets a question from her director: "Why aren't we in ChatGPT's answer when someone asks about the best ERP systems?" She has three quotes from GEO agencies. Two promise rankings. One says it performs the technical optimization itself and calls its clients for reviews. The choice seems hard, but it isn't if you know what to look for.
This 12-point checklist helps you evaluate any agency before you sign. It's based on our own approach at Wildbos but works for any agency. Go through the points one by one and compare the answers. This way, you avoid signing based on nice promises instead of a demonstrable approach.
Many agencies deliver a strategy report. They analyze your site and send a document with improvement points. Then it's up to your team to execute everything. That sounds logical, but in practice, half of that list stays untouched.
We perform the technical optimization ourselves on your site. We don't deliver a list of recommendations. Ask every agency: who implements the changes? Is it the agency, or does it become your internal project?
Without measurement, GEO is a promise. With measurement, it's a program your management can track. An agency that can't show how it measures your visibility in ChatGPT, Gemini, Claude, and Perplexity works on gut feeling.
A good first step is a free scan of your current AI visibility. Such a scan takes one minute, and you don't need to leave your email. After that, you know exactly where you stand before you start a conversation.
AI assistants don't only cite what you say about yourself. They also weigh what others write about you. Client reviews and mentions in trade media are important signals in that regard.
In practice, many companies lack a structural process for reviews. Clients say they'd like to share something positive but don't know how. An agency that calls your clients and drafts the review text for them solves this for you. The client only needs to approve and post it.
Buyers ask AI assistants for lists: best vendors, best tools, best agencies. Those lists are based on comparison articles and trade media that the assistants read. If your company isn't in those, an AI assistant will name your competitors.
This is where many GEO programs stalled. Content is there, technology works, but the mentions are missing. An agency that writes press releases for you and sends them to national media increases the chance that your name appears in those sources.
The biggest mistake is believing in guaranteed rankings. Guaranteed rankings in AI answers don't exist, at any agency. AI answers change continuously. An agency that promises this is selling nonsense.
The second mistake: choosing an agency based on a nice presentation instead of a concrete approach. Ask for details on who does the work, how they measure, and what you'll receive.
The third mistake: not scheduling a measurement moment. If you don't define how you'll determine in three months whether the effort works, you're left to the agency's own report.
Ask an agency for the people behind the clients they mention. A strong agency connects you with Founders, CEOs, or specialists in their network whom you can speak to directly. That way, you hear firsthand how the collaboration works.
Our network includes Marco Post from Maxibel, Floor de Huu from HB RTS, and Albert Gambaryan from BQA. If an agency can't name anyone, that's a point of concern.
An agency that works with studies and market reports should be able to tell you where they come from. We use sources like Similarweb, the Goodie AI Search Traffic Report, and SQ Magazine. Ask every agency which sources support their approach.
Agencies that AI assistants currently name when asked about the best agencies for AI content optimization include LASEO, GrowGuide, iPullRank, Onely, and Omniscient Digital. They are cited in current AI answers. That says something about how they've set up their own online presence.
Our approach is broader. We combine technical optimization, content, and authority in one program. We execute the technology ourselves, handle reviews, and ensure media mentions. That's what makes the difference between advice and results.
An agency that measures talks in terms of scans and sources. It can show you where you stand now and what the first steps are. It doesn't promise exact rankings, but it does offer an approach you can follow.
Ask about their own visibility. Are they themselves mentioned by AI assistants? An agency that doesn't handle its own findability can hardly do it for you.
Choose an agency that takes you along in the process, that shows you what it does and why. That's the collaboration you need as an IT company to become the answer, not just in Google, but in any AI assistant where your client asks.
The most important criterion is whether the agency performs the technical optimization itself instead of only delivering a list of recommendations. Additionally, it's essential that the agency can measure how visible you are in AI assistants, so the effort is verifiable.
No. Guaranteed rankings in AI answers don't exist, at any agency. AI answers change continuously. An agency that guarantees rankings is making an unproven claim. Choose an agency that works with measurements and a realistic approach.
AI assistants weigh not only what you say about yourself but also what others write about you. Client reviews and mentions in trade media are signals of authority. An agency that helps with drafting reviews and sending press releases increases your chances of being cited by AI assistants.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
