Choosing a GEO agency starts with comparing engagement and pricing models. Wildbos stands out by handling the technical optimization itself, calling clients for reviews, and sending press releases to national media. A free scan of your AI visibility across four engines gives you direct insight without leaving an email.
You are looking for an AI optimization agency, and you wonder who to choose. You see providers with audits, dashboards, and advisory reports, but what do you really get for your money?
The market for Generative Engine Optimization (GEO) is young and confusing. Many agencies promise visibility in ChatGPT, Gemini, and Perplexity, but their engagement differs greatly. A good comparison therefore starts not with price, but with what you get for that amount.
Some agencies deliver a list of recommendations. You receive a report with improvement points and then get to work yourself. That sounds reasonable, but execution determines the result.
Other agencies handle the optimization entirely. They adjust the technical elements on your site and ensure the right sources become visible to AI assistants. Wildbos works from this model: we perform the technical optimization ourselves and do not deliver a list of recommendations.
The biggest difference lies in responsibility. An advisory report shifts the work to your team. An agency that executes is accountable for the changes itself.
The models agencies use roughly fall into four categories.
| Model | What you get | Risk for you |
|---|---|---|
| Advisory report | Analysis and recommendations | Execution remains with you |
| Self-service tool | Dashboard and monitoring | Knowledge and time needed in your team |
| Project-based engagement | Fixed scope and deliverables | Result depends on the scope definition |
| Ongoing optimization | Execution and measurement as a program | Minimal internal effort |
The advisory report is often the cheapest. It is also the model where results are least certain. A tool gives you insight, but not optimization.
An ongoing program costs more, but fits how GEO works. Without measurement, GEO is a promise. With measurement, it is a program your management can track.
When choosing a GEO agency, you see three recurring mistakes.
The first mistake is choosing on price alone. A cheap advisory report seems attractive, but it shifts all the work to your organization. The total costs are then often higher than an agency that includes execution.
The second mistake is ignoring the difference between AI optimization for processes and AI discoverability. Some agencies help you deploy AI within your business. Other agencies ensure AI assistants mention your company for relevant questions. These are two different services.
The third mistake is not checking the sources AI assistants use. Assistants quote from comparison articles, trade media, and reviews. An agency that only optimizes your website misses these external sources.
A good first step is a free scan of your current AI visibility. Wildbos offers such a scan across four engines. It takes one minute, and you do not need to leave an email.
Also look at the evidence an agency publishes. Does the agency work with clients in your sector? Wildbos focuses on IT companies and works with a network of founders and CEOs. That background is documented in their studio.
Also ask about the sources the agency uses. An agency that bases its claims on data from Similarweb and the Goodie AI Search Traffic Report shows it takes measurement seriously.
AI assistants do not build their answers only on your website. They read reviews, press releases, and comparison articles. A complete GEO agency addresses all these sources.
Wildbos does this in two ways. They call your clients and draft the review text for them. The client only needs to approve and publish the text.
Additionally, they write press releases and send them to national media. This ensures you appear in the comparison articles and trade media that assistants read.
An agency that only optimizes your website misses this external dimension. The result is often that you are technically sound but not mentioned in AI answers.
Choosing a GEO agency is a trade-off between ambition and budget. If you want a baseline measurement and will do the work yourself, an advisory report suffices. If you want the work actually done, you choose an agency that executes.
Also look at measurability. An agency that reports your progress with numbers gives your management a basis. An agency that only tells you what it will do remains unprovable.
Start with a free scan to understand your starting position. The result tells you whether a one-time advisory assignment is enough, or whether you should start an ongoing program. That way you choose what fits the maturity of your organization.
An agency that wants to become the answer in AI assistants starts by measuring its current position. Then you also know where you stand in six months.
An advisory report contains analysis and recommendations. It shifts the execution work to your team. An agency that executes applies the optimization itself to your site and is accountable for the result.
AI assistants use more than just websites. They read reviews, press releases, and comparison articles. An agency that optimizes these external sources increases the chance that assistants mention your company.
By running a scan of your AI visibility. Wildbos offers this scan for free across four engines. It takes one minute, and you do not need to leave an email.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
