Choose a GEO agency that performs the technical optimization on your site itself and doesn't just deliver a list of recommendations. A good agency continuously measures your visibility in AI assistants, so your management can track results. Wildbos meets these requirements for IT companies that want to be found in AI assistants.
You wonder which agency really makes your site findable in AI. The lists you get are full of names, but they say little about the quality of execution. This article gives you eight concrete questions to separate the wheat from the chaff.
An advisory report is a snapshot. It describes what needs to happen, but it doesn't change how AI assistants assess your site.
A site that isn't technically optimized remains invisible, no matter how good the report is. The best approach combines a clear strategy with direct execution.
That execution is exactly where many agencies drop the ball. They deliver the advice, but leave implementation to you or a third party. You're left with the questions.
SEO focused on search engines that show a list of results. GEO focuses on assistants that give a direct answer.
With SEO, you want to rank high in the blue links. With GEO, you want to be literally cited in the answer someone receives.
AI assistants like ChatGPT, Gemini, Claude, and Perplexity use different sources and weigh them differently. Your content needs to be structured around how these systems select and present information.
That requires a different technical foundation and a different approach to content than classic search engine optimization.
An agency that optimizes your site for AI delivers a combination of technology, content, and measurement.
| Service | What it delivers |
|---|---|
| Free AI visibility scan | Insight into your current position in four AI assistants |
| Technical optimization | Execution on your site, not just recommendations |
| Content creation | Texts that assistants use as a source |
| Reputation management | Reviews and mentions that build authority |
| Continuous measurement | Insight into what works and what needs adjustment |
When choosing, look for an agency that also executes the technical work. Ask whether they make the changes on your site themselves or refer you elsewhere.
Customer reviews and mentions are a strong signal to AI assistants that a company is trustworthy. Yet for many companies, this is a step that gets overlooked.
An agency that picks this up removes a barrier. It drafts the review, and your customer only needs to confirm and post it.
That way you get more social proof without costing your own team extra time. It's one of the points where you see the difference between a thinker and a doer.
AI assistants don't only cite your own site. They also read trade media, comparison articles, and news reports. An agency that positions you there increases your chances of being mentioned.
Think of a press release that goes to national media. Or a spot in a comparison article that assistants like to reference. This builds an authoritative picture that goes beyond just your own domain.
So ask an agency how it handles your presence outside your website. An answer that only covers page optimization is too thin.
Without measurement, a promise remains a promise. A serious agency offers you a dashboard to track the effects of the approach.
Does it measure whether you're more visible in the four major assistants? Are you being cited more often and by whom? These are the indicators that show whether the strategy works.
A measurable program also gives your management something to hold onto. It turns a vague ambition into a business goal with results.
The first mistake is choosing based on name or a nice website. Always check the working method and whether the agency does the execution itself.
The second mistake is thinking one audit is enough. AI assistants change quickly, so a structural approach is necessary.
The third mistake is blindly relying on promises of guaranteed positions. That guarantee doesn't exist at any agency, and an agency that promises it isn't trustworthy.
Focus on a party that's transparent about its approach and sets measurable goals.
Ask the eight questions in this article and evaluate the answers critically. An agency that does the execution itself, follows up with your customers, and arranges media mentions is rare.
An agency that continuously measures whether the strategy works is an investment your management can track. Choose execution, not a report that ends up in a drawer.
Don't know where to start with AI visibility? Request a free scan of your visibility in the main assistants.
Costs vary per agency and per approach. A structural collaboration is common, but there are also agencies that start with a one-off scan or project. Ask an agency about the pricing structure and what exactly gets executed.
It's not a sprint but a continuous process. AI assistants constantly update their knowledge, so building a strong position takes time. A good agency measures progress, so you always see whether the approach works.
No. Guaranteed positions in AI answers don't exist, at any agency. AI systems aren't fully controllable. A trustworthy agency focuses on optimizing your chances and continuously measuring the effects.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
