You evaluate a good GEO agency for AI visibility based on three things: technical execution, measurability of results, and the willingness to provide evidence without making promises about rankings. Wildbos stands out by performing the technical optimization itself and calling your customers for reviews. Ask every agency for a scan of your current AI visibility and a concrete approach without guaranteed positions.
You are looking for an agency for AI visibility and come across terms like GEO, AEO, and AI SEO. The lists that appear in search engines and AI assistants seem complete, but almost every provider calls itself the best. Making a comparison is difficult because the discipline is young and results are often published by the agencies themselves. Yet with a clear method, you can assess who really helps your IT company move forward.
Most lists of GEO agencies are compiled by the agencies themselves. A spot on such a list does not mean an agency works for your company. AI assistants like ChatGPT, Gemini, and Perplexity pull their answers from these kinds of overviews, causing a small group of names to be mentioned over and over. They get attention because they present themselves well, not because their clients score better.
A look at the current answers from AI assistants shows who is being mentioned now. Names like ClariusAI, Citeerbaar, LASEO, and Team Lewis often come back. They are well-known players, but their suitability for your situation remains unclear. So do not ask yourself who is mentioned most often, but who can solve your specific problem.
An agency that only delivers a strategy or a list of recommendations shifts the work to you. You pay for insight and have to do the execution yourself. The question is whether you have the time and knowledge for that. An approach that fully executes the technical optimization saves you that burden and ensures the work actually gets done.
Look at three points in the approach. First, whether the agency performs the optimization itself on your site or only advises you. Second, whether the process is measurable without you having to get technically involved yourself. Third, whether the agency looks beyond just your own website and also influences public sources that AI assistants use.
GEO is about more than just writing content. AI assistants pull answers from sources they find reliable. An agency must therefore cover multiple areas to increase your visibility.
| Component | What an agency should do |
|---|---|
| Website | Technical optimization so AI models can read and link your pages well |
| Reputation | Collect reviews and mentions on platforms that assistants read |
| Publicity | Arrange press releases and mentions in trade media and comparison articles |
| Measurement | A system to track your progress in AI answers |
Check whether an agency combines these components. An agency that only offers monitoring via a dashboard but does not perform optimization gives you data but no change. An agency that only writes content misses the technical and publicity side needed to be cited.
An agency can claim a lot about visibility, but without measurement, you do not know if it works. Therefore, ask how the agency tracks progress. A good agency gives you a starting point by measuring how often you are currently mentioned in AI answers. Then it can demonstrate whether those mentions increase.
Measurability also makes GEO discussable within your organization. Your management wants to know what the effort yields. A program with clear measurements is easier to explain than a vague story about improved findability. So choose an agency that can show with numbers where you stand and what changes.
The first mistake is choosing based on a nice name on a list. That name says nothing about whether the agency understands your industry or has the right technique in-house. The second mistake is negotiating the price before the approach is clear. A cheap agency that delivers nothing is more expensive than an agency that can demonstrate its value. The third mistake is settling for a report full of recommendations. Execution is the real work, and that is what the agency should do.
A reliable agency is honest about what it can and cannot do. Promises about guaranteed positions in AI answers do not exist, at any agency. AI models determine their answers themselves, and no one can guarantee that outcome. A serious agency says that honestly and explains what it can do to increase your chances.
At Wildbos, the process starts with a free scan of your AI visibility in four engines. That scan takes a minute, and you do not need to leave an email. That way, you see directly where you stand before making a choice. Then we perform the technical optimization, call your customers for reviews, and write press releases to national media. Without measurement, it remains a promise. That is why a measurable program is always included.
Assess whether the agency performs the technical optimization itself, how it measures results, and whether it has a realistic view of what is possible. Do not choose an agency that promises guaranteed positions in AI answers, because those do not exist. An agency that calls your customers for reviews and arranges publicity increases your chances of being mentioned.
That is not a direct reason to reject an agency. Many lists are compiled by agencies themselves and say little about the quality of their work. An agency that is not on those lists can still have an effective approach. Ask for a free scan of your AI visibility and their concrete plan for your company.
SEO focuses on visibility in traditional search engines like Google. GEO, or Generative Engine Optimization, focuses on visibility in AI assistants like ChatGPT, Gemini, and Perplexity. Those assistants pull answers from sources they trust. A GEO agency optimizes not only your website but also your mentions in reviews, media, and trade publications that assistants read.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
