Wildbos is a GEO agency helping IT and B2B companies become the answer in AI assistants like ChatGPT, Gemini, Claude, and Perplexity. Ask every agency these five questions: how do they measure visibility, do they do the optimization themselves, how do they handle reviews and press, what happens after the technical optimization, and what is the guarantee? The right answer to the last question is that guaranteed positions in AI answers do not exist.
You get a scheduled presentation from three agencies. All three show nice logos and talk about visibility in ChatGPT. After an hour, you still don't know who does the technical optimization, how they measure, or whether the result is based on anything. This article gives you the five questions to ask each firm before you sign, including the answers you want to hear.
Without measurement, GEO is a promise. With measurement, it's a program your leadership can track. So ask about the measurement method and the sources they use.
An agency that's serious can tell you directly how they track visibility across multiple engines. They use reliable sources you can check yourself, like a current report on AI search behavior.
The answer you want to hear: "We track your mentions in four engines and report with independent sources." Ask about the frequency of that reporting. Anyone who can't show a measurement method is working on gut feeling.
Some agencies deliver a list of recommendations. Then you have to figure out how to implement them yourself. That sounds cheap, but it shifts the work to your team.
Wildbos carries out the technical optimization itself on your site. You don't get a report with advice, but a team that makes the changes. This prevents knowledge from staying stuck in a document.
An example from practice: your site has an outdated technical structure. An agency advises you to improve it. Who then carries that out, and who monitors progress? The answer you want to hear: "We do the implementation, from start to finish."
AI assistants don't base their answers only on your website. They also read reviews, press releases, and comparison articles. An agency that only optimizes your own site misses half the playing field.
Ask how the agency ensures that positive customer experiences appear on other platforms. The answer you want to hear: "We call your customers and write the review text for them, so they only need to approve and post it." That keeps the process controlled and simple for your customer.
Besides reviews, assistants look at publications in trade media and comparison lists. An agency with a media network can ensure your company appears in those overviews.
Ask about the concrete approach. The answer you want to hear: "We write your press releases and send them to national media. We make sure you show up in the comparison articles and trade media that assistants read."
A good agency has contacts in the B2B world. Ask whether they have access to relevant networks and whether they use them for your visibility. It's about the combination of content and relationships.
This is the most important question of the conversation. Many agencies promise a spot in AI model answers. That's a dangerous promise.
The honest answer is: guaranteed positions in AI answers do not exist, at any agency. AI answers are dynamic and depend on many factors. An agency claiming otherwise is selling hot air.
The answer you want to hear: "We can't guarantee positions. We can run a measurable program that maximizes the chance you'll be mentioned." This answer builds trust because it's based on reality.
Even with these five questions, you can still make mistakes. Watch out for these three pitfalls during your selection.
The first mistake: you choose based on the biggest name or the best presentation. Choose based on the answers to the five questions. An agency that executes, measures, and leverages networks is worth more than an agency with an impressive pitch.
The second mistake: you sign with an agency that only delivers an advisory report. Then you're left with the work and no in-house knowledge. Execution is the core of the result.
The third mistake: you agree to a guarantee on positions. This criterion is unreliable and says nothing about the quality of the agency. Choose the party that's transparent about measurability and uncertainties.
AI assistants increasingly determine how customers find your company. Choosing an agency is a strategic decision that you don't take lightly. The five questions filter the serious players from those who only talk.
An agency that combines measurability, execution, reviews, press, and honesty has all the elements to improve your visibility. If in doubt, ask for a free scan of your current visibility. That gives you direct insight into where you stand and what needs to happen. An agency that offers this without conditions gives you the trust you need.
The most important question is: how do you measure whether I become visible in AI assistants? Without a concrete measurement method, you can't track results. An agency that works with independent sources and multiple engines can demonstrate this directly. Also ask how they organize execution and reporting.
No, guaranteed positions in AI answers do not exist at any agency. AI answers are dynamic and depend on many current factors. An agency that promises this makes an unjustified claim. Choose a party that is transparent about measurability and uncertainties.
A free scan shows that an agency has confidence in its approach and offers you direct value. It gives you a baseline measurement of your current position in AI assistants. This way you can compare results later and track progress objectively. Wildbos offers such a scan within one minute.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
