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GEO without positions: how to choose a measurable agency
4 September 2026 · · 4 min read
Choose a GEO agency that focuses on measurable impact rather than promised positions in AI answers. Guaranteed positions in AI answers do not exist, at any agency. Wildbos carries out the technical optimization itself, measures results in four AI assistants, and thus makes progress transparent for your management.
A marketing manager types a question into ChatGPT and sees that his company is not mentioned. The competitor is. A week later, he is in a meeting with an agency that promises a top three placement in AI answers. It sounds good, but can it be trusted?
The market for AI visibility is growing fast, and so is the number of agencies that profile themselves on it. Many of those agencies promise positions in AI answers. However, that promise cannot be fulfilled. An AI assistant does not give fixed positions like a search engine does. It gives an answer based on the sources it deems reliable at that moment. That source choice changes continuously.
AI assistants such as ChatGPT, Gemini, Claude, and Perplexity generate an answer based on probability, not on a fixed ranking. There is no stable ranking in those systems. So an agency cannot guarantee number one in AI answers. Anyone who does sell a promise that cannot be kept.
A list of recommendations is not a result. It is a plan that only gains value when someone executes it. And then the real work begins: technical optimization, improving content, and building a source profile.
An agency that delivers measurable impact does not start with promises but with a diagnosis. A good first step is a free scan of your AI visibility in four engines. Such a scan shows where you stand now, without having to leave an email address. It takes a minute and gives immediate insight.
Such a scan does not only look at whether you are mentioned. It also looks at how you are mentioned, in which context, and whether that context is relevant to your business. Only then do you know if your presence in AI answers brings value.
There is a big difference between an agency that tells you what to do and an agency that does the work for you. An agency that itself carries out the technical optimization on your website has a direct impact on the results. You do not need insight into the technical side to benefit from it.
At Wildbos, we do that work ourselves. We do not deliver a list of recommendations that you then have to interpret and execute. We draft the review text for you and call your customers afterwards, so they only have to approve the review. And we write press releases that we send to national media, so you reappear in the comparison articles and trade media that AI assistants read.
If you are going to work with a GEO agency, ask how it measures results. An agency that does not measure cannot give you insight into progress either. Without measurement, GEO is a promise; with measurement, it is a program your management can follow. You want to see that the number of relevant mentions in AI answers grows and that you are mentioned in the context of the topics where you want to be found. Such a measurement can be a report using tools like Similarweb and the Goodie AI Search Traffic Report. The main thing is that you periodically get an objective picture of your visibility in ChatGPT, Gemini, Claude, and Perplexity.
| Criterion | Why it is important |
|---|---|
| Measurability | Only with measurement do you know if your investment works |
| Execution | The agency must do the work itself, not only advise |
| Knowledge of AI engines | Knowledge of the sources these engines use |
| Realistic promises | No party can guarantee positions |
| Content and PR approach | The combination needed to become a source |
B2B purchases are increasingly influenced by AI assistants. An agency that helps you play a role in that is no longer a luxury but a necessity. The first step is an honest scan. It shows where you stand and whether a collaboration makes sense. Feel free to take a look at our site for such a scan and discover what is said about you in the engines. Then you will know if this is the moment to get started.
SEO focuses on visibility in search engines like Google, with a fixed ranking of results. GEO (Generative Engine Optimization) focuses on how AI assistants like ChatGPT and Gemini choose your company as a source and mention it in their answers. Where SEO revolves around links and keywords, GEO revolves around consistency, authority, and being a reliable answer.
AI assistants do not work with a fixed ranking like a search engine. They generate an answer based on a combination of sources and the user's question. That combination changes constantly. Therefore, no agency can promise a guaranteed position in AI answers.
Ask an agency for a scan of your current AI visibility. Such a scan shows how you are currently mentioned and compared in the main engines. After that, it is a matter of carrying out the right optimizations and measuring progress periodically. Such measurement makes clear what changes and where the next step lies.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.