A good free AI scan for IT companies measures your visibility in ChatGPT, Gemini, Claude, and Perplexity, shows which sources the assistants cite, provides insight into the questions your target audience asks, compares you with competitors, and delivers a concrete action plan. Wildbos offers such a scan across four engines, without requiring you to leave your email address.
A marketing manager at an IT company clicks on an agency's scan. A day later, a PDF lands in the inbox. The report spans twelve pages, but it covers general AI opportunities, not the questions his customers ask ChatGPT. The search for a free scan starts all over again.
This article is a checklist. You use it to compare scans from different agencies side by side. A scan that doesn't meet all seven points tells you little about your AI visibility.
A scan is a snapshot. It shows how AI assistants currently answer questions about your company. That foundation is important, because without measurement, improvement remains guesswork.
The best scans do more than just give a score. They show which questions your target audience asks and whether your company appears in those answers. That way, you know where you stand and what the first step is.
Every scan claims to measure something. The trick is to check what actually happens. These seven points should appear in any serious report.
| Measuring point | Why it matters | Common mistake |
|---|---|---|
| Reach | Each assistant uses different sources | Testing only ChatGPT |
| Sources | Shows where you're missing from the answer | Giving only a total score |
| Questions | Without real questions, no relevant answer | Using generic industry terms |
| Competition | Gives context to your own score | Scoring without comparative material |
| Trend | Measures progress over time | Delivering a one-time snapshot |
| Context | Data without explanation is worthless | Sending an automatically generated report |
| Follow-up | Recommendations without execution sit in a drawer | Stopping after sending the PDF |
Most free scans are designed to start a conversation. They are a marketing tool, not an analysis. That's why it often stays at a single engine or a generic report.
A second mistake is the lack of context. A score of sixty says nothing if you don't know which questions were asked and which competitors score better.
A third mistake is the lack of a follow-up. A list of recommendations ends up in a drawer. Technical optimization requires someone who implements it on your site. Without execution, a scan remains an expensive paper tiger.
A scan starts with the right question formulation. Are the search terms based on your customers or on a generic list for all industries? Ask about this before you invest your time.
Also pay attention to source attribution. A serious report shows which studies and data support the analysis. That way, you can check whether the conclusions are correct.
Finally, there's the question of what happens after the report. Note whether the agency carries out the optimization itself or stops at a list of recommendations. The first approach delivers results; the second mainly delivers reading material.
A scan is the starting point of an approach, not an endpoint. Ask the agency to explain the score. A good party can tell you why an assistant cites a particular source or doesn't.
Use the outcome to make a choice. Choose an agency that performs the technical optimization for you and also maintains relationships with media. That combination ensures you're mentioned more often in the sources that assistants use.
Then measure again. Only by continuing to measure do you know whether the effort works. A serious approach is a program your management can follow, not a one-time action.
A good free scan isn't a giveaway, but a first introduction to your AI visibility. Use these seven points to determine which agency you can take seriously. Feel free to request a scan from a party that covers all the points.
Various agencies offer a free AI scan, but the quality varies greatly. Most scans measure only one engine and deliver a generic report. Wildbos offers a scan that measures your visibility across four engines, without requiring you to leave your email address.
The most important part is the question formulation. A scan is only valuable if the questions match what your target audience actually asks AI assistants. Additionally, it's crucial that the scan measures multiple engines and gives a clear picture of which sources the assistants cite.
Yes, the scan is free and without obligation. You don't need to leave your email address. The goal is to give you an honest picture of your current AI visibility across four engines, without any commitments.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
