AI assistants primarily cite comparison articles, trade media, reviews, and companies' own websites when recommending B2B software. They base their answers on sources they consider reliable and current. Wildbos helps IT and B2B companies appear in those sources so AI assistants mention your business.
You ask ChatGPT or Perplexity for the best software for your company. Within a second, you get an answer with three names. Who actually decides which three names those are? And more importantly, how do you make sure your company is among them?
The answer is not in some secret database. AI assistants base their advice on sources they trust. If you understand which sources those are, you can get into them. That is exactly what Wildbos focuses on for IT and B2B companies.
AI assistants mix information from various types of sources. Our scans show they often use comparison articles and overview websites. They also draw heavily from trade media and news reports. Reviews and customer experiences play a role too.
Most interesting is a company's own website. Assistants visit those pages and use the information found there. That means your site itself is one of the most important sources.
A striking finding is that assistants often reuse the same set of sources. Some domains keep recurring in their answers. Once you are in that set, you get mentioned more often.
Assistants do not choose randomly. They prefer sources that are clear, structured, and current. A website that fully answers a question has a better chance of being cited.
Authority plays a big role. An article in a well-known trade publication carries more weight than an anonymous blog. Consistency also counts. If multiple sources say the same thing, the assistant is more likely to trust it.
Technical accessibility is a third factor. Assistants must be able to read and understand your content. A site built for that makes it easy for them.
It starts with a baseline measurement. You want to know where AI assistants currently mention your company or not. Wildbos runs this scan for free across four engines and within a minute, without leaving an email. That way you immediately see where you stand.
Then comes content. Make sure your own site answers the questions buyers actually ask. Not just what you sell, but also how it compares with alternatives. Assistants cite pages that help them give a complete answer.
Reviews are the next step. Assistants factor customer experiences into their advice. We call your customers and draft the review text for them. They only need to approve and post it.
Comparison articles are a favorite source for AI assistants. They give an overview of options and often highlight strong points per party. If your company is in one, an assistant is likely to mention you.
Trade media have a similar effect. An article explaining your approach builds authority. Assistants see that as independent confirmation.
Wildbos writes your press releases and sends them to national media. The goal is for you to appear in the publications that assistants read. We also handle technical optimization on your site. So we do not deliver a list of recommendations but do the work.
Many companies think a good website is enough. They forget that assistants also look at external sources. Telling only your own story is not sufficient.
A second mistake is ignoring reviews. A handful of positive experiences can make the difference. Assistants weigh them, but many companies do not actively ask for them.
The third mistake is lacking a measurement method. Without measurement, visibility is a gamble. You do not know where you stand or what works. With measurement, it becomes a program your executives can track.
A generic approach does not work for every company. A software business has different questions and different buyers than a service provider. You need to respond to the questions that matter to your target audience.
Wildbos specifically focuses on IT and B2B tech companies. That means we know the world of SaaS, cybersecurity, and IT services. We know which sources matter in that sector.
That focus also helps ask the right questions. We identify which questions your buyers ask AI. We align the approach accordingly.
The world of AI assistants is changing how customers choose software. If you are not in their answers, you do not exist for that customer. The sources behind those answers are therefore the playing field.
Start by gaining insight into your current visibility. Maybe you are already on your way, maybe you still need to begin. Either way: the earlier you are visible, the greater the chance you get recommended.
Want to know where AI assistants mention your company? Get a free scan and see opportunities you are missing now.
AI assistants mainly cite comparison articles, trade media, reviews, and companies' own websites. They choose sources they consider reliable, current, and clear. If you appear in those sources, you get recommended more often.
You get into those articles by actively contributing to publications. Wildbos writes press releases and sends them to national media. The goal is for you to appear in the publications that assistants read.
Yes, assistants factor customer experiences into their recommendations. Positive reviews can make the difference. Wildbos handles those reviews by calling your customers and preparing the text.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
