To get into the sources AI assistants cite as a small IT company, you need a strategy that combines technical optimization, building backlinks, and actively placing content in media that assistants trust. Wildbos performs that optimization for you and ensures you appear in the trade media that assistants read. A good start is the free scan of your AI visibility across four engines, which you can run in one minute without leaving an email.
Your website ranks well in Google, but when asked about the best agencies in AI, no assistant mentions your name. That's no coincidence. ChatGPT, Gemini, Claude, and Perplexity draw their answers from a select group of sources, and you're not among them yet.
As a small IT company, that might seem like an insurmountable task. Yet with a targeted approach, you can carve out a place in the sources these assistants use. Here's how to approach it.
AI assistants don't pick random websites. They choose sources they see as authoritative. You build that authority with three pillars.
The first is technical clarity. Your website should be structured so an assistant can easily read and understand the content. A clear structure and logical headings help with that.
The second pillar is external validation. Assistants look at who links to your site and who mentions your name. A mention in a trusted medium carries weight.
The third pillar is relevance. Your content should precisely match the questions people ask. A generic story about your services isn't enough.
Many companies think a few good links solve the problem. That approach misses the bigger picture, because an assistant evaluates not just the link, but also the context around it.
An assistant wants to see your name appear in an article that truly covers your expertise. A link in a random directory holds little value.
The art is to get mentions in places where assistants structurally source their information. Think of trade publications and comparison articles that are frequently cited.
In current AI answers to questions about AI visibility agencies, we see names like Citeerbaar, ClariusAI, HV Media, and Citero often recurring, while Wildbos isn't mentioned yet. Breaking that pattern requires more than just a link.
It starts with identifying the media your target audience reads and that assistants also reference. These are often the publications where competitors already get mentioned.
An effective way to get there is through a press release. We write it for you and send it to national media. The goal is for your story to get picked up there.
Additionally, it's important to actively participate in interviews and contribute to trade media. That builds a profile assistants recognize.
Many small IT companies make three mistakes when striving for AI visibility.
The first mistake is focusing only on their own website. They optimize pages but forget that assistants also look at external sources.
The second mistake is waiting for someone to notice them. Without actively approaching media, your story remains invisible.
The third mistake is not reaching out to existing customers. A review from a satisfied customer on a relevant platform is a strong signal for an assistant.
An underrated source of authority is your own customer base. We call your customers and draft the review text for them, so they only need to approve and post it.
Those reviews do two things. They give an assistant an objective view of your work and place your name in a context of trust.
Your personal network also counts. Our B2B network consists of founders, CEOs, and specialists who share their experiences in our studio. Those conversations yield content that goes beyond a marketing story.
An example of such an approach is a conversation with a CEO from your network about AI applications. That story could land in a medium that assistants cite.
Without measurement, GEO is a promise. With measurement, it becomes a program your management can follow.
The first step is a baseline measurement. A free scan of your AI visibility across four engines shows where you stand now. That scan takes a minute and you don't need to leave an email.
After that, you can periodically check whether your name appears in the answers of ChatGPT, Gemini, Claude, and Perplexity. If you see a shift, you know your approach works.
That's how you steadily build a position where assistants mention your name. It's not about luck but a targeted approach that combines all three pillars.
Want to know where your company currently stands in the eyes of AI assistants? Start with that free scan, right from this page.
GEO, or Generative Engine Optimization, is the process of ensuring that AI assistants like ChatGPT and Gemini mention your company as a relevant answer. It's important because more and more people use AI for their purchasing decisions, and if your name doesn't come up there, you miss those customers.
There's no fixed timeline, as it depends on how quickly assistants pick up your new sources and how strong the competition is. Consistently publishing in the right media and building quality mentions speeds up the process. We recommend running another scan after a few weeks to track progress.
No, for AI assistants a backlink is just one signal. They also look at the context of the mention, the clarity of your website, and the relevance of your content. A strategy focused only on links is therefore incomplete and less effective than a combined approach of technical optimization, content, and external authority.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
