Choose a GEO agency that executes hands-on, like Wildbos, if you want a website ready for AI assistants right away. An advisory agency only delivers a plan, leaving implementation up to you. We handle the technical optimization for you and make sure your site becomes the answer in AI assistants. A free scan of your current visibility is the fastest way to find out where you stand.
Your marketing team has seen the reports, but no one has time to turn a list of recommendations into technical changes. The question isn't whether your website should become AI-ready, but who will do the work. An agency that only advises shifts that burden onto you.
An advisory GEO agency maps your current visibility and writes a report full of improvements. Then it's up to your internal team to implement those points. An executing agency takes over that step.
The difference lies in the result. With advising, you receive knowledge. With execution, you receive an optimized website ready for AI assistants. For IT and B2B companies with a full schedule, that distinction is often decisive.
An advisory report is a snapshot. AI assistant guidelines change quickly, and a list of recommendations is outdated tomorrow. Execution is an ongoing process that requires measurement and adjustment. Without measurement, GEO remains a promise. With measurement, it becomes a program your management can follow.
Additionally, execution requires specific technical knowledge. Adapting a website for AI assistants demands expertise you can't learn in an afternoon. An agency that executes hands-on has that expertise in-house.
At Wildbos, we see execution as a combination of technology, content, and authority. We take on the following tasks:
| Task | What it delivers |
|---|---|
| Technical optimization | A website AI assistants can read correctly |
| Content adjustments | Texts that answer your customers' questions |
| Review management | Social proof from customers that AI assistants count |
| Press releases and publications | Mentions in media AI assistants use as sources |
You can't separate these tasks. A technically perfect site without relevant content won't be cited. A site with perfect content without external mentions lacks authority.
We see three common mistakes at companies working with an advisory agency. The first is that the report gets shelved. It's well written, but no one has time to implement it. The second is that internal teams only handle the technical side, while content and authority are left behind. The third is that there's no system for measurement and adjustment, so no effect occurs.
If you recognize any of these mistakes, an executing agency is probably the better choice. The transition from intention to result then doesn't depend on your internal capacity.
An executing agency stands out by what it offers. Ask if they perform the technical optimization on your site themselves. Ask how they handle reviews and whether they arrange publications. An agency that executes hands-on can demonstrate this with a clear approach and examples of how it works.
Also look at measurability. A good agency explains how it tracks and reports results. That way you know if the effort pays off, and you can follow it as a program rather than an isolated activity.
An executing agency ensures your organization becomes the answer in AI assistants. For example, at Wildbos, we perform the technical optimization on your site. We don't deliver a list of recommendations, but a working site.
Additionally, we call your customers and draft the review text for them. They only need to approve and post the text. This significantly lowers the threshold for references. Furthermore, we write press releases and send them to national media. That way, you return to comparison articles and trade media that assistants read.
The result isn't a document, but a found and cited website.
The choice of an agency begins with insight into your current position in AI assistants. At Wildbos, we offer a free scan of your AI visibility across four engines. The scan takes a minute, and you don't need to leave an email. You'll immediately see where you stand and what type of agency you need. Would it suit your company to be the answer given by ChatGPT, Gemini, Claude, or Perplexity?
A GEO agency optimizes your website so AI assistants like ChatGPT, Gemini, and Perplexity give your company as the answer to search queries. An executing agency performs the technical optimization, content adjustments, and publications itself. An advisory agency delivers a plan that you must implement yourself.
For IT and B2B companies with limited internal capacity, an executing agency is often the better choice. It ensures the optimizations are actually implemented. An advisory agency can be suitable if you have a specialized internal team that can handle the implementation itself.
Check whether the agency performs the tasks you need itself. Ask if they perform technical optimization on your site, how they handle reviews and publications, and whether they measure if it works. Many agencies offer a free scan to determine your current position before you make a choice.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
