Wildbos works with a permanent team of editors and journalists, selected on what a client needs and not on who happens to have time. They write articles and page copy based on the measurement, in your language and with your company's facts. You approve, Wildbos writes and publishes.
The Netherlands has 18,500 journalists, NVJ reports. Two out of three work for a national outlet. A third of all editorial positions sit with DPG Media, Mediahuis and NOS combined. Anyone looking for an editor for a B2B company in software or IT will not simply find one on the open market.
Still, editorial quality determines whether AI assistants recommend your company for a buying question. That is why we organize the editorial team differently.
More than three in ten journalists and editors are freelancers, VillaMedia writes. The number of journalistic self-employed workers rose from about 4,900 in 2015 to almost 6,700 halfway through 2024. A freelancer works per assignment and then leaves again. Editorial link building requires someone who knows your market, your product and your previous publications.
A freelancer can perfectly produce a one-off report. For a series of articles that AI must cite, you need someone who knows the previous measurements. You do not build that context in a single assignment. That is why we work with a permanent team. Editors, video producers, developers, designers and advertising specialists are connected to Wildbos and spread across multiple time zones. They are selected on what a client needs, not on who happens to have time. That setup makes the editorial team available when your market changes.
We look at what your assignment needs. Who happens to have time does not matter. We first determine which buying questions your market asks AI. Suppose your SaaS company lacks the answer to the question which tool integrates best with Microsoft 365. Then we connect you to an editor who knows that market.
An editor who only writes for a search engine does not understand how AI compiles an answer. An editor who knows your market and writes based on measurement data delivers a text that AI can cite. That is why we connect every client to an editor from the permanent team who matches the questions their market asks. That keeps the voice consistent.
We write articles and page copy based on the measurement. The measurement shows which buying questions your company lacks and which answers AI currently gives. Our editors read that measurement before they start. Then they write in your language, with your company's facts in it. You approve, Wildbos writes and publishes.
If the measurement shows that your competitors are mentioned for the question you want to rank for, the editor receives exactly that question. That way they do not write a general text about your industry, but the answer that puts your company in it. The measurement is therefore not an after-the-fact report. It is the starting point of the assignment an editor receives. That prevents a text from reading well but recommending nobody.
Read how citable content looks in AI content management in the tech sector.
At many providers you see the same three mistakes.
| What goes wrong | What we do differently |
|---|---|
| Freelancers are selected on price and do not know your market. | We work with permanent editors and select on what your assignment needs. |
| Content is written for a search engine, not for an AI answer. | Our editors write based on the measurement, so an answer is citable. |
| The agency delivers an advisory report and publishes nothing. | We write and publish the articles and page copy ourselves. |
You recognize this in practice by articles that are about everything except your product. Or by a report full of recommendations without a single published page. That way your investment does not get stuck in an advisory report. What you get is published content.
We manage five places where AI reads about you. Our editors produce the citable content assets. Website optimization improves technical findability. Reviews and listings strengthen your presence in directories. Press releases and mentions spread your story. The measurement tracks what each change does to your score.
That content is written in your language, with facts from your company. You approve before anything is published. After that the text appears under your name at the agreed location. You provide the market knowledge, the editor translates it into citable answers.
There are two routes. If you want to do the work yourself, the GEO platform measures and repairs your website and writes content. If you want to outsource it, the done-for-you execution takes over the entire team for you. In both cases you start from the same measurement. With do it yourself the platform executes, with outsourcing the Wildbos team takes over.
Read how that choice plays out for a SaaS team in GEO platform or done-for-you: what fits your SaaS team.
You provide your market, we take care of the rest. You can use the free scan on our site to see whether ChatGPT, Perplexity and Gemini mention your company for real buying questions. That way you know in advance what gets measured and which editorial content comes out.
We select on what a client needs, not on who happens to have time. The editors are permanently connected to Wildbos and work spread across multiple time zones. That is how we match every assignment to an editor who fits the client's market.
Editorial link building is obtaining mentions in editorial content that links to your site or names your brand. In GEO it is about content that AI assistants cite in their answers. That requires editorial choices that differ from classic SEO texts.
Our own editors know the measurement data and the client's market. They write consistently in the same style and publish themselves. Freelancers usually work per assignment and miss that context.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
