With editorial link building, you receive four things each month: the published article, the live source URL, the publication domain, and a dashboard with your AI visibility. Wildbos adds to that with per AI engine how often you are mentioned, which fixes have been implemented, and which content has been published. For each placement, ask for the source URL and the context. A number of links without those four components is not a monthly delivery.
A marketer opens a PDF with links in a table on the last day of the month. What the links refer to and what they have changed remains unclear. We see this pattern among companies that buy link building without a fixed delivery. Monthly link building requires a delivery you can check. That includes the article, the source URL, and the effect on your visibility in AI answers.
Editorial link building revolves around articles that mention your brand in a natural way. It is not a pile of directory links. That is why the editorial content belongs in the delivery. You want to know which story was told and why that story fits your buyer. A useful delivery starts with the article itself. You want to be able to open the publication, not just the link. In addition, for each placement you record the source URL, the publication domain, and the date the page went live. This basis makes every month checkable. Also ask for the anchor text with which the publication refers to you. A link that uses only 'click here' as anchor text tells an AI assistant little about your service. The context around the link is at least as important as the link itself.
| Component | What you receive | What to look for |
|---|---|---|
| Article | The full text or a link to the live page | Does it match your target audience and your product |
| Source URL | The exact URL of the publication | The page is live and indexable |
| Domain | The site where the article is published | Relevant to your market |
| Status | Live, in progress, or planned | No vague intermediate status |
| Monthly comparison | What has been added since last month | You see growth or stagnation |
With a source URL, you can check yourself whether the publication is live. Open the page in a new window. Check whether your brand appears in the text. If the article does not link to you, it is a mention. That difference should be noted in the report. Also check the publication date. An article that has been live for months is not a new delivery for this month. In addition, check whether the article answers a question your buyer asks. A link on a page nobody reads helps less than an article AI can cite. A good test is whether you can show the link to a colleague without extra explanation. Open the page and ask what it says about you. If that colleague does not immediately see why the page is relevant, the placement is weak. That also applies to AI assistants. They cite pages that answer a question clearly. Digital visibility is shifting from ranking high to being chosen by AI as a reliable source, according to a Zenodo report on AI visibility.
Mistake one is a list of numbers without source URLs. You hear that links have been placed, but you cannot open any publication.
Mistake two is a PDF that makes no connection to your visibility. The links exist, but whether AI mentions you more often remains open.
Mistake three is a delivery with only external links and no changes to your own site. Then you pay for visibility that does not show up in your dashboard.
Mistake four is a delivery that only talks about link counts. You hear how many links were found, but not which buying questions they answer.
More signals are in 12 signs that your GEO agency only provides a report.
For the next report, send three questions along. Ask where this month's live publications are located. Ask which buying questions those publications answer. Ask what was adjusted on your own site. The answers show whether you work with a provider that delivers, or with an agency that only links. These questions are short, but they expose the difference.
Wildbos delivers a monthly dashboard with your AI Visibility Score per engine. In it, you see per buying question whether ChatGPT, Gemini, Claude, and Perplexity mention you, and who is mentioned in your place. You also see which website fixes have been implemented and which articles have been published. The measurement runs again each month, so you do not need a separate PDF. Every change and every result is live in your dashboard, without a monthly slide deck. The proprietary measurement sets no cookie and stores no IP address. In addition, you see visits per day, per channel, and per landing page, plus how many visitors come from AI assistants. If you prefer to outsource, the Wildbos team takes over the execution. That way you see at a glance whether your visibility is improving, without having to combine separate reports. Read GEO platform or done-for-you: what fits your SaaS team?.
Place the delivery next to this checklist. Can you open every link, do you see the context for each placement, and do you have a dashboard with the AI measurement. If one of these three is missing, the delivery is not complete.
| Check | What you do |
|---|---|
| Open source URL | Click and check whether the page is live |
| Read context | Check whether your brand is discussed and why |
| Open dashboard | Compare your AI Visibility Score with last month |
By applying GEO, that visibility can increase by up to 40%, according to Princeton research on GEO.
A monthly delivery is only useful if you can open each link yourself and see what that link contributes to your visibility. Ask your current provider for source URLs and a dashboard with the AI measurement. If you want that delivery in one overview, see how we combine the platform and the execution.
For each placement, you receive the article, the live source URL, and the publication domain. In addition, a dashboard with your AI visibility per engine and the implemented changes is part of it. A number of links without those four components is not a monthly delivery.
Open every source URL and check whether the page is live and mentions your brand. Ask for the publication date and the anchor text. A report without live URLs or a dashboard with an AI measurement is not checkable.
A link building report shows links and publications. A GEO dashboard shows per month whether ChatGPT, Gemini, Claude, and Perplexity mention you, who is mentioned in your place, and which website fixes have been implemented.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
