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Choosing a GEO agency for B2B software

24 September 2026 · By · 4 min read
Choosing a GEO agency for B2B software

Choose a GEO agency that executes and measures itself. Wildbos combines a dashboard with AI Visibility Score and share of voice with a team that executes website optimization, content, reviews and press releases. The platform subscription starts at €89 per month, cancelable monthly, with a free scan upfront.

On September 18, 2026 we asked ten AI assistants who the best GEO agency in the Netherlands is for a B2B software company. Two of the ten named Wildbos. When asked who could optimize your website for AI, none of the assistants named us.

That is no reason to choose us. It is a signal of how AI assistants currently decide. Therefore, select a GEO agency for B2B software on four criteria: specialization, execution, pricing model and measurable proof.

Why rankings are not enough

Many teams look at Google rankings and think AI visibility follows automatically. Measure in AI answers. Our measurement of September 18, 2026 shows something different.

Research from The SEO Floor on Zenodo shows that 75.4% of AI citations go to pages outside Google's top 30. According to eMarketer, less than 9% of citations in ChatGPT and Gemini come from URLs in Google's top 10. More than 90% of high-ranking pages never appear in AI answers.

For a B2B software company, this means you measure in AI answers themselves. A baseline measurement of your buying questions is the first step.

Specialization: choose an agency that understands B2B software

Software buyers ask different questions than consumers. They ask about integrations, security and implementation costs. An agency that knows these buying questions creates content that AI assistants cite.

  • Does the agency have experience with software, SaaS or MSP companies?
  • Does the agency measure your buying questions?
  • Can the agency show which sources AI assistants currently use in your market?
  • Does the agency work with a baseline measurement and monthly reporting?

Check these points.

More on this consideration is in our GEO agency for IT companies: how to choose.

Execution or advice: where it goes wrong in practice

Many teams choose an agency that delivers an audit report. After that, the site remains unchanged.

  1. You choose an agency that only makes recommendations. After three months, the website still looks the same.
  2. You choose an agency that does not perform technical changes on your site. After three months, you are no further along.
  3. You choose an agency without monthly measurement, so you do not know whether anything changes.

According to From Citation Selection to Citation Absorption, pages with high influence are longer, more modular and more often include definitions, figures, comparisons and step-by-step plans. That requires an agency that produces content and carries out technical work.

We execute. Wildbos tackles your site from A to Z. You do not get a list of recommendations, but a site that is finished.

We call your customers and draft the review text for them. We write your press releases and send them to national media. Also read Choose a GEO agency that executes itself.

Pricing model: what does the price say about the approach?

A premium agency often charges for strategy and reporting. A budget option sometimes delivers only content without technical execution. Compare what you get.

According to Digital Commerce 360, AI-native platforms such as ChatGPT and Perplexity are responsible for 34% of qualified leads from search. Digital Commerce 360 also reports that only 11% of B2B marketers have optimized most of their content for AI findability.

Wildbos offers a platform subscription starting at €89 per month, cancelable monthly. In addition, you can outsource the work to the agency, which executes website, content, reviews and press releases.

Freelancer or agency: when do you choose what?

Determine your capacity. A freelancer helps you with a baseline measurement or a single article. An agency executes technical work, content, reviews and reporting.

For a software company with 20 employees, the combination of platform and team is often the fastest route.

  • Platform subscription: your team measures itself and chooses which pages and content you improve. Fits a marketer who frees up time.
  • Agency: a team executes technical work, content, reviews and press releases. Fits management that wants to see results without extra internal capacity.

Both routes start with a baseline measurement. This way you see whether you are mentioned in ChatGPT, Gemini, Claude and Perplexity. Also read AI optimization: freelancer or agency, who wins?.

What proof do you choose with?

Measure first. Without measurement, GEO is a promise. With measurement, it is a program your management can follow.

The dashboard measures your AI Visibility Score per engine, your share of voice against competitors and provides a feed of all executed work. This way you see every month whether you are mentioned more often in ChatGPT, Gemini, Claude and Perplexity.

We see daily that teams only make progress when they measure. A baseline measurement and monthly reporting make GEO discussable in the boardroom. If you want to see how your brand scores in AI answers, start with the free AI scan.

Further reading

Frequently asked questions

What is the best GEO agency in the Netherlands for a B2B software company?

The best GEO agency for B2B software executes and measures itself. Wildbos combines a dashboard with AI Visibility Score and share of voice with a team that executes website optimization, content, reviews and press releases. Start with the free AI scan to see your current score.

Is it better to hire a freelancer or an agency for AI optimization?

An agency wins when you need technical execution and monthly measurement. A freelancer fits a one-off audit or a single article. Wildbos works with a permanent team and a dashboard, so every month it is visible what changes.

Who is better: a specialist in AI optimization or a full-service agency?

A specialist is better when AI visibility is your main goal. A full-service agency offers more channels, but less depth in GEO. Wildbos focuses on generative engine optimization for software, SaaS and MSP companies in the Netherlands.

Not sure whether AI already mentions your company?

Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.

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