Wildbos is a GEO agency that helps IT companies become the answer in AI assistants. You track progress by measuring how often and how well your brand is mentioned in AI answers to relevant customer questions. Wildbos handles the technical optimization for you and delivers no list of recommendations.
You open ChatGPT and type the question your best customer would also ask. The answer names three competitors, and your company doesn't appear. This happens today at eight out of ten mid-sized IT companies in the Netherlands. The urgency is clear, but the question is how you, as CEO, track the progress of an improvement process without diving into technical details every sprint.
Without measurement, GEO remains a nice story. With measurement, it turns into a program your executive team can follow and adjust.
This is the core of a mature approach. You want to know not just whether work is being done, but whether it works.
The answer to your visibility starts with the questions that matter. Not the questions you consider important, but the questions a buyer literally asks an AI assistant.
Think of questions like: "best ERP vendor for manufacturing" or "which party can guide our cloud migration."
On those questions, you look at three things:
These three measurements give a picture you can compare every month. That way, you see whether you're gaining ground on the questions that drive revenue.
Many companies only measure whether they appear somewhere in a list of ten names. That approach has three weak spots.
The first mistake: you measure only your own brand name. In AI answers, the point is whether you're recommended as a relevant option, not whether your domain name pops up somewhere.
The second mistake: you look at general questions instead of the buying questions of your target group. A general mention says little about the chance that a specific customer will choose you.
The third mistake is ignoring the context around the mention. In AI answers, whoever is mentioned first with a positive explanation has the best chance of winning the reader's choice. You won't see this nuance in a simple count.
A baseline measurement lays the foundation. It shows where you stand on the questions that matter.
At Wildbos, this starts with a scan of your AI visibility in four engines. That scan takes a minute, and you don't need to leave an email address.
After the baseline, you decide together which ten to twenty questions get priority in the coming period. Those are the questions on which you want to be found within a year.
Then the program runs on three levels:
| Level | What it covers | Who does it |
|---|---|---|
| Technical | Crawler access and structure on your site | Us, for you |
| Content | Answers the assistants can cite | Us, with your input |
| Authority | Reviews and mentions on external sites | Us, with approval from your customers |
Every month, we run the same measurement on the same questions. The result is an overview that requires no technical knowledge to read.
Some agencies deliver a report with recommendations and leave it at that. The implementation then stalls because internal capacity is lacking.
At Wildbos, it works differently. We carry out the technical optimization on your site; we deliver no list of recommendations.
On authority, we also take work off your hands. We call your customers and draft the review text for them, so they only need to approve and post. We write the press releases and send them to national media, and ensure you return in the comparison articles and trade media that assistants read.
All this is aimed at giving your executive team a clear picture of progress every month, without needing a technical conversation to understand it.
Previously, visibility was something the marketing department reported on in terms of visitors and leads. With AI assistants, visibility has become a strategic theme.
It determines, after all, whether you're still seen at the moment the customer makes their choice. That's not a marketing detail; it's a question for the executive team.
With monthly measurement, progress becomes tangible. You see at a glance whether the approach works or whether adjustments are needed.
A company that wants to be findable in AI assistants can't afford a long process without interim measurement. The market moves too fast, and the assistants constantly change their answers.
The approach outlined above provides a foothold in that movement. It translates a technical topic into a clear decision-making process. This way, control stays with the executive team, even when the technology behind it is complex.
Maybe it's time to see where you currently stand on the questions that matter. A measurement says more than the expectation.
You ask the questions your customers also ask ChatGPT, Gemini, Claude, and Perplexity, and check whether your brand is mentioned, whether a source is cited, and whether the explanation is positive. A baseline measurement records where you stand now. Wildbos offers a free scan of your AI visibility in four engines.
You can expect monthly measurements on your target group's buying questions, and the technical execution fully handled by the agency. The result is an overview your executive team can follow without technical knowledge. Guarantees on positions in AI answers don't exist, at any agency.
At Wildbos, the agency carries out the technical optimization on your site, so no list of recommendations is left behind. Collecting reviews and writing and sending press releases is also done by Wildbos. Your customers only need to approve the drafted review text.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
