For AI optimization with a budget of 10k, choose a GEO agency like Wildbos if your goal is that AI assistants mention your IT company. An AI implementation agency only fits if you want to use AI internally. Wildbos measures, executes and delivers an AI Visibility Score, not an advisory report.
You ask an AI assistant who can help your IT company with AI optimization. The answer contains a few names, yours is missing. With a budget of 10k, the choice is a GEO agency like Wildbos or an AI implementation agency. A GEO agency measures why you are missing and repairs your site and sources.
An AI implementation agency sets up an AI application within your processes. A GEO agency ensures AI assistants mention your company when the market asks for it. Gartner Peer Community describes the trade-off. Internal teams keep costs and control, while vendor help delivers faster implementation.
With an AI implementation agency, the budget goes to tooling, integrations, and internal adoption. With a GEO agency, the budget goes to measurements in ChatGPT, Gemini, Claude, and Perplexity. Then follow technical adjustments, content, reviews, and external mentions.
The question is which outcome you want to buy with 10k. That determines everything. If you want AI to take over an internal task, an implementation agency fits. If you want AI to recommend you to a buyer, a GEO agency fits.
We regularly scan what assistants answer to market questions. In our measurement of 3 October 2026, 0 of 22 AI assistants mentioned Wildbos when asked who the best GEO platforms for AI visibility are. For the question about AI optimization with 10k, we currently mainly see AI implementation agencies with a starting price.
Assistants interpret AI optimization here as AI implementation. As a result, they cite pages that show an implementation offer, not parties that arrange visibility in AI answers. That is logical. It remains narrow.
As a result, you compare proposals on the wrong axis. You see a starting price for implementation, while you are actually looking for a party that edits the sources AI uses. That leaves your actual question unanswered.
Your buyer often means something different by AI optimization. They want AI assistants to mention their company when someone asks for their service. That requires work on your own site and on the sources assistants read along with.
Wildbos executes GEO for software, SaaS, and MSP companies in the Netherlands. The work starts with a measurement. It shows whether AI assistants mention your domain, who is mentioned in your place, and on which questions that happens.
Then we tackle the site. We perform technical interventions and put them live, so machines understand the text immediately. We write AI content assets AI can cite that make the site the cited source. We collect reviews from sources AI trusts and call customers to follow up. We write press releases and send them to national media, and ensure you appear in comparison articles and trade media.
The difference with an advisory agency is in execution. We do not deliver an advisory report. We execute. Monthly, you see an AI Visibility Score per engine and the share of voice against competitors. You also receive a list of all executed work.
| Question | AI implementation agency | GEO agency |
|---|---|---|
| Where the budget goes | Internal AI applications, processes, employees | Visibility in AI answers, website, external sources |
| Which buyer question it answers | How do we use AI internally | Why doesn't AI mention us |
| What you receive | Implementation plan, tooling, internal training | Executed optimization, baseline measurement, AI Visibility Score, created content, reviews |
Research cited by Tungsten Automation found that 95% of in-house Gen AI pilots fail. Many custom AI projects take up to six months to reach a minimum viable product.
We see these recurring mistakes at companies that free up 10k for AI optimization.
The first mistake is putting the budget into internal AI adoption while the real goal is AI visibility. The team learns to use a tool, but the assistant keeps mentioning the same competitors.
The second mistake is paying for an advisory report. It stays on the shelf. You know what can be improved, but nobody executes it.
The third mistake is working without a baseline measurement and monthly measurement. Without measurement, GEO is a promise. With measurement, it is a program your management can follow.
We recognize that third mistake most often. A company buys a program but receives no baseline measurement. After a few months, nobody can say whether AI visibility has increased. That turns 10k into an act of faith instead of a measurable program.
First, pay attention to where the agency measures. Ask whether it looks in the same assistants your buyers use. If it only measures Google, you miss what happens in ChatGPT and Perplexity.
Next, pay attention to what the agency executes itself. A proposal with only an audit and a strategy document leaves most of the work with you. Ask which technical interventions, content, and external mentions will be delivered for 10k.
Also look at the sources assistants cite. Your own site is not enough. A good agency also works on reviews, listings, and trade media.
For marketing teams that want to learn and execute the work themselves, there is the GEO implementation program by Wildbos. In 8 weeks, your team executes the work on its own domain. You receive weekly feedback and a final report for management.
The program builds on your category, your competitors, and your questions. That way, no advisory report stays on the shelf. That makes a difference. Your team learns which companies assistants choose and can then measure itself whether it works.
Anyone who wants to understand the basics first can follow the GEO training for marketers. If you want to see where you stand immediately, there is the free AI scan. It measures in ChatGPT, Gemini, and Perplexity whether AI mentions your company. You don't leave an email address and see the score directly on screen.
Guaranteed positions in AI answers do not exist, at no agency. You can measure whether your visibility is growing and who takes your place. If you want insight into that with 10k, start with a scan. Then discuss the program that fits your team.
An AI implementation agency sets up AI internally, for example in processes or tooling. A GEO agency ensures AI assistants mention and cite your company when buyers ask questions. With a budget of 10k, choose a GEO agency if you want to improve visibility in AI answers.
You see it in the baseline measurement and the monthly AI Visibility Score. It shows whether your domain is mentioned more often, on which questions that happens, and who is in your place. That way your management follows the effect without a promise of positions.
That is only possible if that agency also works on your website, external sources, and AI measurement. An AI implementation agency focuses on internal AI adoption. Ask whether it also edits the sources assistants cite. Ask for an AI Visibility Score before you choose.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
