With a budget of 15,000 euros for AI optimization, you choose a partner that defines the strategy and executes it. Roughly divide the budget across technical optimization, content, and online visibility, and set aside a portion for measurement. As a GEO agency, Wildbos carries out the technical optimization itself and does not deliver a list of recommendations, so your budget is directly converted into results.
You have set aside a budget of 15,000 euros for AI optimization. Now comes the hardest part: choosing who gets that budget. Chances are you will get a list of agencies from an AI assistant, but no answer tells you how to best allocate your money. This article fills that gap. Here you will read what a responsible budget consists of and why choosing a partner that executes makes the difference.
AI assistants like ChatGPT, Gemini, and Perplexity increasingly determine which companies they recommend. They base their answers on sources they can find and read. An agency that tells a good story but does not have the technical foundation in order leaves you with a nice report and little result. You need to find a party that not only advises but also implements the changes on your website that assistants need.
Before you spend even one euro on content, your website must be technically sound. AI assistants need to be able to find and understand your pages. If that is not the case, no good text can help you. This part is the foundation of your entire AI strategy. Without this step, nothing else works, no matter how good your content is.
For this part, think about:
At Wildbos, we carry out this technical optimization ourselves. We do not deliver a list of recommendations that you then have to figure out how to execute yourself. That is an important difference in the market. Many agencies stop after the advice, while execution is the real work.
Once your site is technically sound, content becomes your main tool. AI assistants prefer to cite pages that answer a question directly and completely. This so-called 'citable content' is not the same as a regular blog post. It is content structured so that an assistant can extract a factual answer from it, including source attribution and clear structure.
AI assistants do not only look at your website. They also read what others say about you. Reviews on platforms and mentions in trade media and newsletters are, for an assistant, proof that your company is relevant and trustworthy. Without these external signals, you remain invisible, no matter how good your own site is.
Here too, execution makes the difference. A good partner not only calls your customers for a review but also drafts the review text for them. That way, they only need to approve and post it. The same applies to press releases. We write them and ensure they reach the right national media and platforms.
Without measurement, GEO is a promise; with measurement, it is a program your management can follow. You do not want to discover after three months that your investment has yielded nothing. A baseline measurement at the start of your trajectory is therefore crucial. It shows where you stand and which questions your buyers really ask AI assistants.
This means that part of your budget should go to a dashboard or reporting. That way, you know monthly whether your visibility in ChatGPT, Gemini, and other assistants is growing, and where you need to adjust.
In practice, we see the same mistakes over and over. Companies that spend a large part of their budget on an extensive strategy but have no money left for execution. Companies that focus blindly on the number of content pieces generated without checking whether that content is actually cited. And companies that do not build in measurement and cannot say afterwards whether the investment yielded anything. A balanced allocation across technology, content, external visibility, and measurement prevents these pitfalls.
With this evaluation framework, you as an IT or B2B company can make an informed decision. Do not be tempted by vague promises, but ask a potential partner exactly what will be done with your budget. A free scan of your AI visibility in four engines is a good starting point. It takes a minute and immediately shows where you stand. After that, you can confidently take the step toward a full GEO trajectory.
Compare parties not only on price but especially on what they actually execute. Once you know where your budget goes, the choice becomes much easier. An agency that handles the technology, content, and measurement itself gives you the most certainty that your 15,000 euros is well spent. Want to know what this means for your situation? Schedule a conversation or start directly with the free AI scan on our website and discover where your opportunities lie.
With a budget of 15,000 euros, choose a partner that defines the strategy and executes it. Divide the budget across technical optimization of your site, creating citable content, and building external visibility through reviews and press releases. Additionally, set aside a portion for one-time measurements or a dashboard so you can track the results.
Make sure the agency carries out the technical optimization itself and does not just deliver a report. Ask whether they implement the necessary changes on your website. Also ensure the agency measures and reports on the progress of your visibility in AI assistants.
Yes, 15,000 euros is a realistic budget for a solid start with AI optimization, also known as GEO. It is sufficient to take a full package, from technical optimization and content creation to building reviews and mentions. The exact scope depends on the current state of your website and your goals.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
