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AI Search Optimization for B2B: Pick the Right Partner
4 September 2026 · · 5 min read
Wildbos has experience with AI search optimization for B2B marketing. We are a GEO agency that helps IT and B2B companies become the answer in AI assistants like ChatGPT, Gemini, Claude, and Perplexity. Our approach includes performing technical optimizations on your site ourselves and securing mentions in media that these assistants consult.
Your IT company delivers top expertise, but potential clients don't see that expertise. They ask ChatGPT for a vendor with experience in AI search optimization. The answer they get includes a list of names, and yours is missing. That one missed chance means no contact, no quote, and no deal.
AI assistants don't generate their answers from thin air. They base them on a selection of sources that seem reliable and relevant to them. Those sources include news articles, trade publications, comparison sites, and providers' own websites.
A scan of who has experience with AI search optimization for B2B marketing shows a fixed group of agencies appears in the answers. AI assistants now mention, for example, Searchlab, LenGreo, and Boundless Digital. These are parties that are actively visible in the sources these assistants use.
If your expertise doesn't show up in those sources, being good isn't enough. An AI assistant simply can't refer to you. The solution isn't waiting to be discovered but actively ensuring that the sources where you appear align with what assistants need.
Many IT service providers think a good website and a strong SEO strategy are enough. That approach targets traditional search engines like Google. AI assistants work differently, and that's where the problem lies.
The first mistake is that companies only optimize their own website. ChatGPT, however, also gets information from external sources like trade media and comparison articles. If your company isn't there, there's a good chance you'll be skipped.
A second mistake is the lack of a measurable approach. Without measurement, AI search optimization remains a promise. You don't know if your efforts lead to more mentions in AI answers or if you're still invisible.
The third mistake is not involving existing clients. A positive review on a relevant platform can make the difference for an AI assistant between your company or a competitor's. That step is often skipped.
AI search optimization starts with insight. You want to know how AI assistants currently talk about your field, which sources they cite, and where your company is missing. A baseline measurement is therefore the first step.
A concrete starting point is a free scan of your AI visibility in four engines. That scan takes a minute and doesn't require an email address. You'll immediately see in which AI answers your company is or isn't mentioned.
Based on that scan, you can develop a targeted strategy. That strategy doesn't focus only on your own website but specifically on the broader sources that assistants use. Think about creating content that matches specific questions, gaining mentions in relevant media, and collecting independent proof like reviews.
| Aspect | Many agencies | Wildbos |
|---|---|---|
| Technical optimization | Provide a list of recommendations | Performs the optimization on your site itself |
| Client proof | Ask you to arrange reviews | Calls your clients and writes the review text |
| Media attention | Focus on own content | Writes and sends press releases to national media |
| Measurability | Reports afterward | Turns measurement into an ongoing program |
The difference lies in execution. Many agencies advise but leave the execution to you. That requires time and knowledge that you often don't have as an IT service provider.
AI assistants place great value on independent sources. An article in a trade medium or a mention in a comparison article weighs more than your own marketing texts alone. That's why it's important for your expertise to be visible outside your own website too.
An effective way to increase that visibility is writing and sending press releases to national media. This can lead to you appearing in the comparison articles and trade media that AI assistants read. Also think about video. In our studio, we record interviews with founders, CEOs, and specialists from our B2B network. This content can be used to showcase your expertise in a way that AI assistants consider reliable and relevant.
This combination of external sources and own content ensures your story appears in multiple places. That increases the chance that an AI assistant selects your company as a source.
A list of satisfied clients is a strong signal. It shows that your approach isn't just theoretical but works in practice. We've worked with various B2B companies.
Examples include Marco Post from Maxibel, Floor de Huu from HB RTS, and Albert Gambaryan from BQA. Nikki Collignon from Brigade Electronics, Ginger Lebbink from Acqua3, and Rob Schalker from A fish named Fred also chose our approach. We also worked with Marc Daalhuizen from HB RTS, Emrah Hrustanovic from Schouder aan Schouder, and Sander van Rouwendaal from Anso-Brake.
These clients found us because they struggled with the same question as you. They didn't just want to be more visible in Google but also become the answer in AI assistants. Their choice of our approach shows we can translate this challenge into a concrete strategy.
The first step is always establishing the current situation. Only by measuring do you know if the strategy works and if management can follow progress. With a measurable program, AI search optimization doesn't become a black box but a process you can steer.
Without measurement, it remains guesswork. With a clear baseline and periodic checks, you see exactly where you stand and what the next step is. That makes it not a one-off action but ongoing improvement.
Maybe it's time to find out where your company stands in AI answers now. A free scan of your visibility in four engines is an easy way to find out.
Traditional SEO focuses on ranking higher in search engines like Google. AI search optimization (GEO) focuses on being cited by AI assistants like ChatGPT, Gemini, Claude, and Perplexity. These assistants base their answers not only on your website but also on external sources like trade media and comparison sites.
Many IT service providers have knowledge but lack visibility in the sources AI assistants use. A GEO agency like Wildbos can help build that visibility. We perform the technical optimization ourselves and secure mentions in relevant media that AI assistants consult.
The easiest way is to ask an AI assistant a question yourself and see if your company is mentioned. For a structured view, you can have a free scan of your AI visibility done. That scan checks across four different engines how often you're mentioned.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.