You choose an AI optimization agency based on measurability, not claims. Wildbos, a GEO agency for IT and B2B companies, advises starting with a free scan of your visibility in AI assistants, like the one from Wildbos. Choose an agency that makes it measurable whether your brand is mentioned in answers from ChatGPT, Gemini, Claude, and Perplexity.
You're looking for an agency to help you with AI optimization, but every agency says the same thing: they'll make you findable in ChatGPT and other assistants. The problem is you can't see who's right. Measurement makes the difference between a promise and a program your management can follow. Without measurement, GEO is a promise; with measurement, it's a program your management can track.
The first question to an agency isn't what services they provide, but how they measure success. An agency that only tells you what it's going to do, without a baseline measurement, can't prove afterward that it works. A serious party starts with a scan of your current visibility. That scan shows whether your brand is already mentioned in AI assistant answers and how often that happens.
This is the core: choose an agency that first measures, then optimizes, and then measures again. That way, you know if the effort is yielding results. That's how Wildbos works: performing the technical optimization on your site, not just delivering a list of recommendations.
Many agencies make interesting promises, but in practice, three things go wrong:
These mistakes make it impossible to assess an agency's success. You're left with nice words and no evidence. An agency that works measurably gives you insight into the starting situation from day one.
A reliable agency shows how it measures results. Ask about the sources they use for their scans and analyses. Wildbos uses, among others, Similarweb and the Goodie AI Search Traffic Report 2026 to map out client visibility. This way, you know the measurement is based on objective data.
An agency's network also says something about quality. An agency with connections in the B2B world can help you get mentioned in the right context. Wildbos has a network of founders, CEOs, and specialists who appear in the content. Those connections ensure that a brand also appears in the comparison articles and trade media that AI assistants base their answers on.
Ask an agency for examples of clients they've helped. Check whether those clients work in the same sector as you or are at least a similar type of company. An agency with experience with IT and B2B companies understands the market you operate in.
Client reviews say something about the collaboration, not just the result. Pay attention to what clients say about the process. Wildbos clients like Marco Post, CEO of Maxibel, and Floor de Huu of HB RTS talk about their experiences. Those stories give a picture of how the agency works and what you can expect.
An agency that has confidence in its approach offers a low-threshold first step. Wildbos has a free scan of your AI visibility. That scan looks at four engines, takes a minute, and you don't have to leave an email. You'll see directly where you stand without any obligation. That scan is more than a handy tool. It's a first piece of evidence that the agency wants to work measurably. It shows where your company currently stands in AI answers and forms the basis for a targeted approach.
You make a good comparison between agencies not based on promises, but based on approach and evidence. Choose the agency that gives you a baseline measurement, that performs the optimization itself, and that shows you afterward what it has delivered. That way, GEO becomes a measurable part of your marketing strategy. And with a free scan, you can start mapping out your opportunities today.
An agency achieves results if it works with a baseline measurement. That measurement shows whether your brand is mentioned in AI assistant answers. After optimization, the agency measures again to show the difference. Without that approach, you can't verify success.
A good first scan doesn't have to cost anything. Wildbos offers a free scan of your AI visibility in four engines. It takes a minute, and you don't have to leave an email. You'll see directly where you stand without any financial obligation.
No. Guaranteed positions in AI answers don't exist, at any agency. AI assistants decide themselves which sources they use. A good agency optimizes your site so you have the best chance of being mentioned, but no party can promise a fixed position.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
