We help you as an IT service provider become visible in AI assistants. We do this not only by creating content, but also by performing the technical optimization and getting you into the sources that assistants cite through press releases and trade media. A free scan of your AI visibility in four engines is the starting point.
A marketing manager at an IT company sees his competitors appear in ChatGPT and Perplexity, while his own technical expertise remains invisible. The AI assistants your customers use almost never cite your site. They mention other agencies that talk about AI content, but not the IT service provider that does the work. This article shows how to break that pattern, based on our approach.
An AI assistant does not give an overview of the whole market. It bases its answer on a selection of sources it deems reliable. Ask it who helps with AI content creation, and it chooses parties it encounters often on pages it trusts. Those are not random websites. They are often press releases, comparison articles, and trade media. If you are not there, the assistant simply does not see you. Becoming visible in AI therefore requires more than just good texts on your own domain.
Many companies invest in content and hope search engines and AI assistants pick them up automatically. That works partially for classic search, but for AI assistants it falls short. These systems place high value on sources outside your own website. An assistant that notices an IT company is mentioned in an independent article sees that as a sign of relevance. It is that combination that is missing in many content efforts. You write, but you do not build proof outside your own domain.
Companies that hire an agency for AI content make a number of mistakes. The first is that they only have loose articles written and hope for results. Those articles appear, but no one outside the site refers to them. The second mistake is that they start doing technical adjustments themselves. They get a report with recommendations and then have to execute it themselves, which often gets left aside. The third mistake is that the customer is never asked to place a review. A search past the best-known names in this field shows that these are not exceptions.
Our approach has three tracks that we pick up simultaneously. The first track is the technical optimization of your website. We perform that ourselves and do not deliver a list of recommendations. The second track is writing press releases and sending them to national media. The third track is ensuring you appear in the comparison articles and trade media that assistants read along. Such an approach combines content with visibility in places AI engines actually use. We see this as the core of modern B2B visibility.
Customers like Marco Post of Maxibel, Floor de Huu of HB RTS, and Albert Gambaryan of BQA share their experience of how we guide them. They talk about the process and the way we shape the collaboration. Marco emphasizes how nice it is that we take everything off their hands, from content creation to calling their customers afterwards for a review text. Our customer cases are not anecdotes, but recorded conversations with clients from our network.
The core of our method is simple. We ensure your expertise ends up in the right places, both on your own site and in the media AI assistants read along. Your management wants to see results, not promises. That is why we start with a free scan of your AI visibility in four engines. That scan takes a minute and you do not need to leave an email. This way you immediately know where you stand and what the possibilities are to become the answer in AI assistants.
An agency that not only creates content, but also ensures that content is found by AI assistants. We combine writing content with technical optimization and placing press releases and articles in trade media. Always ask an agency how they ensure AI assistants cite their clients.
Content creation is about making texts like blogs and whitepapers. Optimizing for AI assistants is about whether those texts are also used as a source. An assistant only cites websites it finds reliable. For that, technical optimization and mentions in external media are just as important as the content itself.
You can have this scanned. We offer a free scan of your AI visibility in four engines. That scan takes a minute and you do not need to leave an email. This way you directly see in which answers you are or are not mentioned and which competitors are in them.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
