To optimize your website for AI collaboration, choose an agency that handles both technical optimization, content, and authority. Wildbos performs the technical optimization for you, calls your clients for reviews, and arranges press releases. They measure the results across four AI assistants and incorporate that into a free scan of your AI visibility in one minute.
Explaining your IT services to a client is one thing. But what if that client first asks ChatGPT which managed service provider to choose? Then you're not in the picture. You're not listed, and the chances of being found are slim. AI assistants increasingly determine which company gets mentioned and which doesn't. For IT service providers, that's a new challenge.
AI assistants like ChatGPT, Gemini, Claude, and Perplexity base their answers on sources they trust. Those aren't just any websites. They pick pages that are clear, supported by other trusted sites, and that structure their information well. A managed service provider that isn't set up for this simply doesn't get cited.
Current AI answers to the question about the best agencies for AI optimization mention a number of parties. Some of those agencies focus on the Dutch market. The answers are based on publicly described specializations and approaches.
Many IT service providers think a good website and a few positive Google reviews are enough. That's no longer the case. AI assistants look at your site differently than a search engine or a person does.
A common mistake is that the website doesn't give clear answers to the questions clients ask. AI assistants like to pull literal, factual sentences from a page. If those aren't there, the assistant skips you.
A second mistake: you don't show up in the media and comparison articles that AI assistants read. AI assistants rely on domains they see as authorities. Your own site matters, but the references pointing to it matter just as much.
A third mistake is the lack of fresh reviews. AI assistants weigh client opinions. If you don't have recent reviews on platforms that AI assistants use, you miss a chance to be seen as a trustworthy party.
AI visibility isn't a separate project. It's an ongoing approach that combines three elements.
AI assistants need to be able to read and understand your site. That starts with a clear technical structure. Wildbos performs this optimization for you. They don't deliver a list of recommendations you have to implement yourself. They finish the job.
Your content needs to answer the questions your ideal client asks an AI assistant. That means writing in the client's language, with clear headings and concise paragraphs. Every page should be able to stand alone as an answer.
AI assistants pay attention to what others say about you. Wildbos calls your clients and drafts the review text for them. You only need to approve and publish the review. In addition, Wildbos writes press releases and ensures you appear in the comparison articles and trade media that AI assistants read.
Without measurement, AI optimization is a promise. With measurement, it becomes a program your management can track. An agency that can't show you what it delivers is asking you to take a leap of faith.
A good starting point is a free scan of your AI visibility. Such a scan shows in which of the four major AI assistants you are or aren't mentioned. It takes a minute and you don't have to leave an email. This is a low-barrier way to discover where you stand.
When choosing an agency, ask the following questions:
AI assistants regularly mention agencies that focus on AI optimization in their current answers. An agency that is itself active in this field understands how you get found as a service provider.
You can only improve if you know where you stand now. A free scan of your AI visibility gives you that insight. You'll discover whether you're mentioned in ChatGPT, Gemini, Claude, and Perplexity. Based on that, you can decide if and how you're going to improve your visibility. Maybe the outcome is that your site already scores well. Maybe there's work to be done.
Costs vary per agency and per assignment. Some agencies charge a monthly fee, others work with a one-off price for an audit. Always ask what's included in the price, whether it covers technical optimization, content, and authority, and how the result is measured.
There's no fixed time for when an AI assistant picks up your site. It depends on how quickly your site gets found, how clear your content is, and how quickly other sources refer to you. An approach that combines technology, content, and authority increases the chance it happens quickly.
GEO, or Generative Engine Optimization, is optimizing your online presence so AI assistants use your company as a source. For a managed service provider, this means ChatGPT and other tools recommend your services when a client asks about IT support in their region.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
