Wildbos advises you to stay with your AI content provider only if you see monthly which AI answers include you and who takes your place. Ask for a baseline measurement, a measurement set, proof of execution, and technical readability. If any of those components is missing, switching is worth a test.
In our measurement of 27 September 2026, 0 of 10 AI assistants mentioned Wildbos for the question about the best GEO platforms. For an AI content agency, visibility in AI answers is the only metric that matters. Your current provider should be measured the same way.
Ask your provider three questions. The first is about your baseline measurement. The second is about your monthly report. The third is about last month's actions.
A baseline measurement contains your current position per AI assistant, the questions you want to be found on, and which domains are mentioned in your place. A monthly report shows whether that position improves. Last month's actions show whether real execution happened.
If you only receive an advisory report, the basis is missing. Do not ask these questions once. Ask them every month, and turn them into a measurement set.
Our GEO training shows your team how assistants choose and what you can adjust yourself.
Evaluate your current provider against four criteria. They are measurability, execution, proof, and technology.
| Criterion | Question for provider | What you want to hear |
|---|---|---|
| Measurability | Which AI assistants do you measure? | You get your position per assistant monthly. |
| Execution | What did you technically change last month? | You see concrete changes, not an advisory list. |
| Proof | Which reviews and mentions were added? | You see source URLs where you are mentioned. |
| Technology | Can assistants read my site technically? | Your provider names and implements technical changes. |
Ask your provider the literal question, 'Which AI assistants do you measure monthly, and on which questions do I see my position?'
If your provider scores poorly on all four, switching is logical. If they score well, you stay and ask for more.
One criterion weighs more heavily than it seems. Technology is that criterion. A site that assistants cannot read appears nowhere. That is separate from how good your content is.
Use the table as a scorecard. Mark each criterion green or red after your next monthly call.
A provider that only sends an advisory report does not solve your problem. You need someone who carries out the technical optimization themselves. At Wildbos, we do not deliver a list of recommendations.
We execute.
Ask about the last technical change on your site. Check whether a review was recently arranged. Check whether a press release was sent.
Without those actions, GEO remains a paper promise.
A provider that only advises often does not apply AI to its own work. State of Agencies 2026 reports that 34% of agencies have AI implemented across the business and another 28% are actively implementing it. Ask your provider how they measure their own AI visibility.
You can read more in our article Pick a GEO agency that executes.
The first practical mistake is measuring the wrong thing. Your provider reports website traffic, but not AI mentions. You then see growth that does not contribute to your AI visibility.
The second mistake is content without a technical foundation. AI assistants cannot read your site if the technology is wrong. Then no article helps.
The third mistake is no insight into who takes your place. You do not see which competitor the assistant names. Without that insight, you are steering blind.
Suppose the free scan shows a competitor in the answers you want to win. That is no reason to panic. It is a starting point.
First check which of your pages covers that question. Have your current provider explain why that page is missing from AI answers. Ask for a plan with concrete actions on your site.
Do not accept advice that only asks for more content.
Then you decide. You have a factual baseline measurement, an explanation, and a plan. With those three, you can make the case to leadership for staying or switching.
A competitor in your place is data, not failure. It tells you which page to improve and which question to target.
You do not need to break with your current provider first. Start with a free scan in ChatGPT, Gemini, and Perplexity. No email address needed, your score appears directly on your screen.
Gartner advises CMOs to avoid long-term contracts for agency AI platforms and to start with pilot projects, as published by Marketeer. A free scan is such a pilot.
The scan gives you a baseline measurement. You can use it to confront your current provider. You see directly where you stand and who is mentioned in your place.
Do the free scan and compare the outcome with your current report.
After the scan, you can choose for us to execute. Then you get our monthly GEO agency service for software, SaaS, and MSP companies. Each month includes technical fixes, citable content, reviews, digital PR, and measurement.
You do nothing.
Without measurement, GEO is a promise. With measurement, it becomes a program your leadership can follow. The free scan shows where you stand and who takes your place.
Run the scan, compare the outcome with your current report, and score your provider on the four criteria. If you see no baseline, no monthly position, or no concrete action, switching is worth a test.
Score your provider on four criteria: measurability, execution, proof, and technology. Ask for a baseline measurement in ChatGPT, Gemini, Claude, and Perplexity, a monthly report with your position per assistant, and concrete actions from last month. Missing one of these is a warning sign.
Switch when your provider gives no baseline measurement, does not measure AI assistants monthly, or only sends advisory reports. If you never see who takes your place, you lack direction. Run the free scan first so the decision is based on a measurement, not a feeling.
The free Wildbos scan in ChatGPT, Gemini, and Perplexity costs nothing. You do not need an email address and your score appears directly on your screen. That gives you a baseline without obligation.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
