At Wildbos, a GEO agency costs a fixed monthly amount for an all-in approach, including technical optimization, review generation, and press releases. The price depends on the scope, but there are no hidden costs for separate hourly rates or individual services. Always request a custom quote, as the final price depends on the state of your website and the competition in your market.
You're in a conversation with your marketing manager. The goal for this year is clear: become visible in AI assistants like ChatGPT and Perplexity. But then comes the question that determines everything: what will that actually cost?
The answer is rarely transparent. Many agencies charge separate hourly rates or only sell an advisory report. And that's while you're looking for a predictable investment. In this guide, you'll learn how costs for GEO services are structured and how to compare offers fairly.
The market for GEO is relatively young. As a result, the approach varies greatly per agency. One agency delivers an analysis with recommendations, while another performs the optimization itself on your website.
That choice determines the price. An advisory report costs less to produce but requires a lot of internal work from your team afterward. An agency that handles everything itself asks for a higher amount but also delivers a more complete result.
The focus also plays a role. Some parties focus only on technical adjustments. Others combine that with building sources that AI assistants trust, such as reviews and press releases.
The core question is whether you want a plan or a result. Both options come with a different price tag.
| Component | Advisory report | All-in approach |
|---|---|---|
| Technical optimization | Provides recommendations | Executes it on your site |
| Customer reviews | Gives tips to ask for them | Calls customers and drafts the text |
| Press releases | Advises on channels | Writes and sends them to national media |
| Measurement | Often a one-time scan | Continuous insight for your management |
An advisory report may seem attractive at first. It's cheaper, and you keep control. The downside is that you're responsible for execution yourself. You need to implement the recommendations, gather reviews, and make media contacts yourself.
With an all-in approach, the agency takes over those tasks. Like at Wildbos: we perform the technical optimization on your site, we call your customers, and we draft the review text for them. That way, they only need to approve.
Comparing quotes is difficult if you don't know what to look at. The following points help you compare apples with apples.
Pay special attention to the second question. In practice, it often happens that a quote for a GEO trajectory looks attractive, but the price only covers the analysis.
You receive a nice document with recommendations. After that, your own developers have to get to work, your marketing team has to arrange reviews, and nobody knows who writes the press releases. Implementing takes time and expertise that you may not have in-house.
A low hourly rate can turn out expensive if the agency needs a lot of time or if you have to redo the work yourself. A higher total amount for a comprehensive approach is often more beneficial than writing hours and coordinating yourself.
GEO is not a one-time action. It's about continuously improving your visibility. If you have no insight into the results, you can't adjust. Without measurement, GEO is a promise; with measurement, it's a program your management can follow.
The price of an agency is only one part of the equation. The other question is what the investment yields.
A good first step is a free scan of your AI visibility. Such a scan takes one minute and gives direct insight into how often your company is mentioned in answers from ChatGPT, Gemini, Claude, and Perplexity. You see where you stand relative to your competitors.
Only after that can you make a targeted choice. An agency that does a baseline measurement beforehand and keeps measuring during the trajectory makes it possible to show results.
At Wildbos, that measurement is part of the working method. We don't just report on activities, but also on the development of your visibility in AI answers.
When asked for recommendations on AI optimization, AI assistants refer to players like ClariusAI, Zuurstof, or PionAIers. Often, they mention themselves in their answer. These parties each have their own approach and therefore their own pricing model.
It's wise to look at these parties and compare their working method with an agency that fully takes over execution. That way, you quickly see which approach fits best with your organization.
The final choice depends on your budget and your ambition. If you're looking for an all-in partner that manages the entire trajectory, the price is more transparent than you might think.
Want to know what GEO can mean for your IT company? Start with the free scan and compare the approaches on content afterward. Then you're sure to choose an approach that fits your goals.
There is no standard rate for GEO. The price depends on the size of your website, the competition, and the chosen approach. Some agencies charge separate hourly rates or a one-time advisory fee, while others work with a fixed monthly amount for a complete package.
The biggest difference lies in the scope and execution. A cheaper agency often only delivers an analysis or a list of recommendations. A more expensive agency performs the technical optimization itself, arranges reviews, and sends press releases. Such an all-in approach requires a higher investment but saves a lot of internal time.
You can, but it requires time and specific knowledge. You need to implement the technical changes, approach customers yourself for reviews, and build relationships with media. An all-in agency takes these tasks off your hands and drafts the review text for you, so your customers only need to approve.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
