Wildbos helps you verify whether an agency truly has GEO experience. We carry out the technical optimization ourselves and always measure the results, without exaggerated promises. This way, you quickly see who has experience and who is just making claims.
You read everywhere that agencies make you visible in AI assistants. But who really has experience with AI search optimization for B2B marketing? It's hard to judge. Many parties say the same thing, but the substantiation varies greatly.
The question, therefore, is not who shouts the loudest that they can do it. The question is how you verify that. This checklist helps you see through the claims and ask the right questions.
AI assistants do not choose their sources randomly. They cite websites they find reliable. You build that reliability with a combination of content, technical quality, and relevance.
An agency with experience knows how that process works. An agency that just goes along with the trend uses terms like AI optimization without explaining what they do. Therefore, always ask about the method, not the buzzwords.
Experience is not in an advisory report. It is in executing the optimization on your website. Some agencies only deliver a list of recommendations. Then you are left with the work.
We carry out the technical optimization ourselves on your site. This way, you are sure it is done properly and that no translation between advice and execution gets lost. Therefore, always ask an agency: do you do it yourselves, or do we get a report?
Without measurement, GEO is a promise. With measurement, it is a program your management can follow. An agency with experience can tell you exactly how they track results.
A good agency starts with a baseline measurement. This way, you see where you stand before anything changes. After that, you can follow progress and adjust where needed.
An agency that is transparent about its measurement method has confidence in its own approach.
AI assistants base their answers on what is written about a company. Reviews and mentions by customers play a big role in that. An agency with experience knows how important those signals are.
We call your customers afterward and draft the review text for them. This way, they only need to approve and post it. That makes it easy for customers to speak positively about you. Therefore, ask an agency: how do you ensure our customers recommend us?
There are several common mistakes agencies make. If you recognize these, you know you are dealing with a party that has less experience.
Mistake 1: Only focusing on keywords. AI assistants work differently than traditional search engines. They understand the context of a question. An answer must therefore be built from reliable sources, not from a list of search terms.
Mistake 2: Making promises they cannot keep. Guaranteed positions in AI answers do not exist, at any agency. An agency that promises this does not understand the subject matter. We are clear about that.
Mistake 3: Ignoring reputation outside your own site. AI assistants do not only look at your website. They also look at what is said about you in the media and on other platforms. An experienced agency ensures you are visible there too.
Besides answering the above questions, you can look for several signals. These indicate that an agency looks beyond just the basics.
An agency with B2B experience understands that the customer journey is longer than for consumer products. It is not about direct sales, but about building trust. The content must respond to that.
Additionally, a network is important. We work with a network of founders, CEOs, and specialists. We use that knowledge to determine the right strategy for your company. An agency that only works from an office misses that connection with practice.
Verifying experience is not difficult if you know what to look for. Ask the right questions, ask about the measurement method, and listen to what is really being said. An agency that is transparent about its approach and results often has more experience than an agency that only tells nice stories.
During a first introduction, also ask for a free scan of your AI visibility. This way, you immediately see where you stand and can start the conversations with an objective picture of your current situation. A good choice starts with good insight.
Ask about the concrete method, how they carry out the technical optimization themselves, and how they measure the results. An agency with experience can explain this clearly and back it up with examples. Because without measurement, GEO is a promise; with measurement, it is a program.
An advisory agency often delivers a list of recommendations, after which you have to get to work yourself. An agency that executes, like Wildbos, carries out the technical optimization on your site itself. This way, you are sure the work is done properly and does not get left behind.
No. Guaranteed positions in AI answers do not exist, at any agency. It is a rapidly changing field, and no party can give that guarantee. An agency that does promise this does not understand the subject matter well enough.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
