The best GEO agency for your B2B software company makes the proposal concrete on three points: who carries out the technical optimization, how reviews are arranged, and how they ensure your company appears in the press and comparison articles. Wildbos scores on all three: we carry out the optimization ourselves, call customers for reviews, and send press releases. In every proposal, ask for a free scan of your AI visibility across four engines; it takes a minute and requires no email.
You receive a proposal from an agency promising that your software company will appear more often in AI answers. Promising, but the next question is harder. How do you know whether this plan will actually be executed or is just pretty on paper?
This checklist helps you evaluate a GEO proposal. Not on marketing language, but on the three points that make the difference: execution, reviews, and press.
A proposal can shine with terms like visibility and authority. Nice, but it says nothing about who does the work. Any agency can write a plan. The point is whether they also execute it.
So read the proposal with one question in mind: what do they concretely do on my website? Look for sentences about technical optimization that they implement themselves.
This is the first decision point. An agency that only delivers recommendations shifts the work to your team. That costs time you don't have. An agency that carries out the optimization itself has a direct stake in the result.
At Wildbos, this is a key principle. We carry out the technical optimization on your site and do not deliver a list of recommendations. It's one of the reasons IT companies choose us.
| Question for the agency | Why this matters |
|---|---|
| Do you carry out the technical optimization yourselves? | Determines whether the plan is executed or left on the shelf. |
| Who is my contact person during the project? | Prevents you from talking to a relay. |
| What is the baseline measurement and how do you track progress? | Makes the promise verifiable. |
Reviews are the social proof that AI assistants weigh in. But asking for a review takes time. Customers are busy, and writing a review is an extra task. Many promises about reviews therefore fail in practice.
So ask how the agency concretely approaches this process. Do they call your customers themselves? Do they draft the review text so the customer only has to approve it? That makes the difference between an intention and an executed review.
We call your customers and draft the review text for them. The customer only has to approve and post it. That way, it actually happens.
AI assistants base their answers on sources they trust. These include comparison articles, trade media, and press releases. If your company is not there, you won't be mentioned. A proposal that only covers content on your own site therefore misses an essential part.
The agency must be able to explain how it gets your company into those external sources. Think of writing press releases and sending them to national media. Also getting back into relevant publications is part of that.
We handle this completely. We write press releases, send them to national media, and ensure you appear in the comparison articles and trade media that assistants read.
Most disappointments do not come from a lack of goodwill but from a lack of concreteness. Three mistakes are common.
The first mistake is a proposal that ends with recommendations. The agency analyzes, advises, and disappears. The execution is left to you, and it gets postponed due to other priorities.
The second mistake is the lack of a measurement method. Without measurement, a promise about visibility cannot be verified. You don't know whether the money delivers results. With measurement, it's a program your management can follow.
The third mistake is forgetting external sources. An agency that only optimizes your own website misses half the playing field. The decisive citations often come from reviews and third-party publications.
Before you embark on a long process, you can do a low-threshold initial test. Many agencies offer a free scan of your current AI visibility. At Wildbos, it takes a minute and you don't have to leave an email. You immediately see where you stand in the four main engines.
Such a scan makes the conversation concrete. You don't start with an abstract story about possibilities but with a factual state of affairs. Based on that, you can truly evaluate a proposal.
A good GEO trajectory starts with an honest picture of your starting point. Use this checklist, and your proposal is no longer a collection of promises but a testable plan. That way, you know for sure you choose an agency that delivers.
An agency that only gives recommendations delivers a report and leaves the implementation to your team. An agency that executes ensures the technical optimization is carried out on your website itself. The latter costs you no internal time and gives the agency a direct stake in the result. At Wildbos, execution is therefore a fixed part of the approach.
Ask the agency what the process looks like concretely. An agency that says reviews are important but does not describe a workflow will likely only deliver advice. An agency that says it will call your customers and draft the review text makes the chance of a posted review much higher. It makes it very easy for the customer to give approval.
AI assistants pull their answers from sources they deem reliable. These are not only company websites but also national media, trade publications, and comparison articles. If your company appears in those publications, the chance is higher that an assistant mentions you in response to a purchase question. An agency that does not arrange this leaves a significant part of findability on the table.
Have it measured for free across four assistants. You see which questions you are missing and which competitors are in the answer today.
