Home › Results › The Human Edge
Recommendation · The Human Edge

The Human Edge on Wildbos
“He promises and he delivers.”

Mariska Pronk trains leaders in municipalities. AI almost never named her. Six weeks later AI names her on 16 of 30 buying questions.

Book a callStart the free scan

Measured from 22 September to 28 October 2026, with 30 buying questions on 6 AI models.

Overview - The Human Edge
AI score per measurement 6 AI models - 30 buying questions - share of answers that name the brand 0 10 20 22 Sep 1 29 Sep 5 Oct 11 Oct 28 Oct 17 +1600%

In short

The Human Edge runs training in personal leadership and communication. Founder Mariska Pronk wanted AI to name her when a municipality asks for a leadership trainer. Together we made 130 improvements to her website and published 100 articles about the questions municipalities and managers ask. Her AI score went from 1 to 17 in six weeks.

Mariska gave Wildbos five stars on Sortlist. Her review and photo are at the bottom of this page.

Who is The Human Edge

Leadership training you use the next day.

Mariska Pronk founded The Human Edge. She trains professionals and managers in personal leadership and communication, from employee to director. Many participants come from municipalities and leisure businesses. Our founder Joost took her training himself.

  • Social EdgeTwo days. You learn to work with people who think differently from you.
  • Human Edge LeadershipFour days. You build confidence and learn to stand firm in resistance and conflict.
  • Individual sign-upYou sign up yourself and learn in a small group.
thehumanedge.nl
  • Founded byMariska Pronk
  • FieldLeadership training
  • ForMunicipalities, healthcare and leisure
  • Groups12 participants at most
  • Websitethehumanedge.nl

What makes The Human Edge unique

You learn it by doing it.

Experience first, then remember

You practise new behaviour until you can do it. Experiential learning, breathwork and systemic insight come together in one approach.

Looking through five lenses

Communication style, generation, culture, gender and brain. That shows why it runs smoothly with one person and grinds with another.

Usable right away

You work with exercises you use at work that same week. Few models, a lot of practice.

More than 2,600 professionals

From municipalities to international organisations, people have taken her training.

The wish

To be named when a municipality asks AI for a trainer.

Her approach works especially well in municipalities. Yet AI did not name her there. When a municipality asked ChatGPT or Gemini for a leadership trainer, the big training institutes came up.

  • At the startOn 22 September AI named her in 2 of 180 answers.
  • On municipality questionsNo model named her on a question about municipalities or the public sector.
  • The goalTo be in the short list AI gives. That is where buyers choose from.
AI answer · 22 Sep 2026
Buying question“We are a municipality looking for a leadership trainer, who do you recommend?”
  1. 1Xxxxx Xxxxxxx
  2. 2Xxxxxxxxxxxxxx Xxx
  3. 3Xxxxxxx Xxxxxxxxx
The Human Edgenot named

Measurement of 22 Sep 2026, asked in Dutch. None of the six AI models named The Human Edge on this question. Competitor names are hidden.

What we did

Four steps. We did the work, Mariska kept an eye on it.

Measure

We fixed 30 buying questions and asked them to 6 AI models. That showed where she was missing.

Website

Together we made 130 improvements to thehumanedge.nl. Titles, descriptions, share cards, breadcrumbs and schema.

Articles

We published 100 articles about the questions municipalities and managers ask.

Reviews

We worked on her reviews. AI also reads what others write about you.

The result today

From 1 to 17
in six weeks.

AI now names The Human Edge on 16 of 30 buying questions. At the start that was 1. When a municipality asks the question on the right, four of the six AI models recommend her. Perplexity even names her first.

AI answer · 28 Oct 2026
Buying question“We are a municipality looking for a leadership trainer, who do you recommend?”
The Human Edgerecommended by 4 of 6
PerplexityGeminiClaudeDeepSeekChatGPTGrok

Measurement of 28 Oct 2026, asked in Dutch. Perplexity names her first. ChatGPT and Grok did not name her on this question yet.

+1,600%AI score from 1 to 17, in 36 days
16 of 30buying questions with a mention, against 1 at the start
30 of 180answers name The Human Edge, against 2 at the start
3×AI visits per week, from 181 to 601

Measured with the Wildbos platform: 30 buying questions on 6 AI models (ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok), asked in Dutch. The AI score is the share of answers that name The Human Edge, measured from 22 September to 28 October 2026. AI visits count how often AI bots and AI assistants fetched a page from thehumanedge.nl, per week from Monday to Sunday (21-27 Sep: 181, 5-11 Oct: 601).

The recommendation

Mariska on Wildbos

“Joost really makes me fly. Such drive and inspiration. The man eats, drinks, sleeps and lives GEO. I know very few people whose brain is fast enough to turn all of today's AI developments into something that works in practice. Joost can! He promises and he delivers. For GEO questions you can turn to him with confidence. We went up 15 points in score in one week… Low-hanging GEO (and so SEO) fruit exists!”
Mariska Pronk, founder of The Human EdgeMariska PronkFounder, The Human Edge5 out of 5 stars on Sortlist · 1 September 2026 · translated from Dutch

Read the review on Sortlist →

Read on

All resultsWhat we measured for clients and ourselves GEO agencyOur team does the work for you Our methodFive steps, every month again The platformThe dashboard we measure with

Questions about this recommendation

What did Wildbos do for The Human Edge?

We fixed 30 buying questions and measured them on 6 AI models. Then, together with Mariska, we made 130 improvements to her website and published 100 articles about the questions municipalities and managers ask. We also worked on her reviews.

What result did The Human Edge get?

The AI score went from 1 on 22 September to 17 on 28 October 2026. AI then named The Human Edge in 30 of 180 answers, against 2 at the start. On 16 of the 30 buying questions at least one model named her.

How do you measure an AI score?

We ask ChatGPT, Gemini, Claude, Perplexity, DeepSeek and Grok the same buying questions. The AI score is the share of answers that name the company. The questions and the models stay the same, so you can compare measurements.

Does GEO work for a small company too?

Yes. The Human Edge is a small training company and now appears in AI answers next to big training institutes. A model names the company it can describe well. That does not have to be the biggest one.

Do you guarantee this result?

No. Every market is different and an AI answer has no fixed position. We show you the measurement, also when it disappoints.

What does AI say about your company today?

The scan takes a minute and costs nothing. Then we go through the results together.

Start the free scanBook a call