You want to be active on LinkedIn, but you do not have the time to write posts. Or you do write them, but they deliver nothing. That raises the question: can someone else write my LinkedIn posts?
The short answer: yes. In fact, the best-performing LinkedIn profiles in B2B are nearly all supported by a writer or an agency. CEOs who publish two sharp posts every week do not do it because they sit behind their laptop in the evening. They have a system.
In this article you will learn exactly how that process works, what it costs and what to look for when choosing a writer or agency.
Having LinkedIn posts written sounds straightforward: you provide input, someone else writes, you publish. In practice, the process is what makes the difference between content that feels like you and content that feels like marketing.
At Wildbos we follow a monthly process in six steps:
1. Monthly intake (30 minutes)
A conversation in which we ask you about current projects, client conversations, developments in your market and your points of view. This is the raw material. We ask targeted questions that surface stories and insights. After this call, you do not have to think about it again.
2. Content calendar
Based on the intake we create a content calendar for the coming weeks. You can see in advance which topics are scheduled, which formats we use and from which angle we write.
3. Writing
This is where the work happens. Every post is written in your voice, with your expertise, for your audience. That means the writer understands your industry, knows your tone of voice and knows which topics your audience cares about.
4. Review and approval
You receive the drafts before publication. Usually in batches of one week. You can provide edits or approve directly. Most clients spend 10-15 minutes per week on this.
5. Publication
After approval, we publish the posts at the agreed times. Including hashtags, tagging and any images or documents.
6. Monthly reporting
Every month you receive a report with results: reach, engagement, profile visits, connection requests and conversions. Plus recommendations for the next period.
Costs depend on frequency, the number of profiles and the complexity of your market. Here is what most B2B companies fall into:
Starter: from €750 per month
Suitable for: individual directors, founders or sales professionals who want to build a consistent LinkedIn presence without spending time on it themselves.
Professional: from €1,500 per month
Suitable for: B2B companies that want to use LinkedIn as a full lead generation channel with multiple faces to the outside world.
This is the trade-off most companies face. Both options have pros and cons.
A freelance LinkedIn copywriter is often cheaper (expect €75-150 per post). You get a single point of contact who learns your voice. The downside: a copywriter writes, but usually does not do strategy, data analysis or reporting. If the copywriter gets sick or quits, you start over.
A specialized agency offers the complete picture. Strategy, writing, publication, analysis and optimization. You pay more per month, but you get a system that does not depend on a single person. And an agency that manages 30+ B2B accounts daily has a wealth of data about what works and what does not.
The difference is not in the quality of the writing. It is in the system around it. A single post can be written just fine by a freelancer. A strategy that delivers results month after month requires more than writing talent.
Whether you choose a freelancer or an agency, look for these five things:
1. Do they know LinkedIn as a platform?
LinkedIn is not the same as a blog, a newsletter or an Instagram post. The formats are different, the algorithm works differently, the audience reads differently. Ask about experience with LinkedIn specifically, not "social media" in general.
2. Do they understand your industry?
A good LinkedIn writer does not need to be an expert in your field. But they need to speak the language of your audience. At Wildbos we work for diverse B2B sectors: from a globally recognized tech company (rugged devices for field service) to a major European semiconductor manufacturer (semiconductors for the automotive industry). The difference in tone of voice and technical depth is enormous.
3. Can they show results?
Not in generic percentages, but with specific examples. Which clients do they serve? What were the results? How long have they been working together? At our results page we publish concrete numbers per client, because we believe transparency is the foundation of trust.
4. How does the review process work?
You should always have the final say on what gets published under your name. An agency that publishes posts without approval is a red flag. At the same time, you do not want an agency that bothers you every day with messages. It needs to run smoothly.
5. Do they measure the right things?
If a partner only talks about reach and impressions, they are missing the point. For B2B it is about: are we reaching the right people? Does the content lead to connections and conversations? Does the content fit the bigger commercial picture?
"But they are my posts, right? Do people notice?"
Ghostwriting on LinkedIn is the norm, not the exception. Most successful B2B profiles are supported by a writer. It works because the input comes from you. The stories, the insights, the opinions are real. The writer gives them shape. Just like a CEO has a speechwriter but it is still his speech.
the owner of a staffing agency, a claims management specialist, publishes weekly content written based on his expertise. His network responds enthusiastically because the content is relevant and recognizable. Not because they know who typed the text.
"How long before I see results?"
Be honest with yourself: the first month is about setting up the system. Months two and three are the building phase. From month four the flywheel starts spinning. You see more profile visits, more connection requests, more inbound messages. Anyone who promises leads within two weeks is lying.
"Can I have just my company page done?"
Yes, but know that personal profiles on LinkedIn generate on average 5-10x more reach than a company page. The strongest approach combines both: the company page as home base, personal profiles as the distribution channel. That is exactly how we approach it for multiple B2B clients.
"What if I want to stop after a few months?"
At Wildbos we work without long-term contracts. You are not locked in. But we are honest: if you stop after two months, you have just laid the foundation. The real results come from consistent perseverance. Clients who look back after six months see a completely different picture than where they started.
The trend is clear. More and more B2B companies choose to outsource their LinkedIn content. Not because they cannot do it, but because it is more efficient. Just like you outsource your bookkeeping to an accountant, you outsource your content to a specialist.
The alternative is: struggling with a blank page every week, posting when you happen to think of it, having no idea whether it delivers anything and concluding after three months that LinkedIn does not work.
a serial entrepreneur in hospitality put it well: the 30 minutes he invests in the monthly intake deliver more than the hours he used to spend writing posts that nobody read.
Want to know how it works for your specific situation? Check our content approach for the details, or book a call directly. We will discuss your goals, your audience and what a realistic plan looks like. No sales pitch, just honest advice.
Book a free strategy call. We will discuss your situation and show you how the process works.