Shield LinkedIn analytics is a game-changer in the world of LinkedIn marketing. Staying ahead requires more than just regular posts; it demands a strategic approach backed by data-driven insights. Moreover, it is a powerful tool designed to maximise engagement by providing in-depth analytics and performance tracking. 

Why Shield is for LinkedIn Marketers

Imagine having a clear picture of your LinkedIn performance with detailed analytics and insights. More so, Shield allows you to do just that by providing key metrics at a glance. Whether you’re a solopreneur, a marketer, or part of a larger team, Shield helps you track your growth. Not only that, it dentifies areas for improvement and doubles down on what’s working. Furthermore, Shield helps marketers refine their strategies, save time, and improve post quality.

How Shield Works

Shield offers a range of features designed to enhance your LinkedIn content strategy. Here’s how you can get started:

1. Set Up Your Account: Start by signing up for an account on the Shield app website. Once registered, connect your LinkedIn profile to allow Shield to pull in your data.
2. Explore Key Metrics: Shield provides analytics on your past posts, highlighting the types of content that perform best. Then, use these insights to generate new content ideas that are likely to engage your audience.
3. Analyse Performance: Use Shield’s analytics to track your posts’ performance. Monitor key metrics like views, likes, comments, and shares to gauge success and refine future content.
4. Optimise Your Strategy: Double down on what’s working by focusing on content that drives engagement and builds your personal brand.
5. Stay Consistent: Track your posting frequency to maintain consistency and improve over time.

Key Features of Shield:

1. Content Performance Analytics: Discover which posts perform best and understand why they resonate with your audience.
2. Key Metrics Tracking: View your growth metrics at a glance to identify areas for improvement.
3. Audience Insights: Gain insights into your audience’s preferences and behaviors.
4. Trend Identification: Identify trends in your content performance to stay ahead of the curve.
5. Integration with Scheduling Tools: Seamlessly transfer content to scheduling tools for optimal posting times.

Shield Analytics Pricing

Shield offers a 10-day free trial for new users. After that, the pricing is as follows:

• Shield for Individuals: $8 per month. Ideal for individual creators managing one LinkedIn account.
• Shield for Business: $20 per month per account. Suitable for teams and agencies managing multiple LinkedIn accounts with additional features like aggregated analytics and custom setups.

What We Think of Shield’s Analytics

At Wildbos, integrating Shield into our LinkedIn strategy was a game-changer. Plus. the platform’s robust analytics and user-friendly interface allowed us to dive deep into our content’s performance. Here’s how Shield made a difference for us:

1. Enhanced Content Strategy:

   • Data-Driven Decisions: Shield’s analytics gave us a clear picture of what content resonates with our audience. This enabled us to make informed decisions about our content strategy.
   • Top Performing Content: By identifying our top-performing posts, we could replicate successful content styles and themes, ensuring consistent engagement.

2. Improved Team Collaboration:

   • Contribution Tracking: With Shield, we could easily monitor team members’ contributions. This transparency motivated our team to maintain a steady flow of quality content.
   • Aggregate Insights: Shield’s ability to aggregate data across multiple profiles meant that we could have a holistic view of our team’s performance, making it easier to strategise collaboratively.

3. Increased Engagement:

   • Optimisation: The content optimisation tools allowed us to tweak our posts for maximum impact. Not only that,uUnderstanding the most frequently used words and themes helped us tailor our content to audience preferences.
   • Frequency Tracking: Consistency is key on LinkedIn. Shield’s tracking of our posting frequency helped us stay on track and maintain regular engagement with our audience.

4. Value Recognition:

   • Earned Media Value: One of the standout features of Shield is the Earned Media Value calculator. Seeing the monetary value of our organic LinkedIn efforts reinforced the importance of our strategy and justified our investment in quality content.

5. Holistic Dashboard:

   • All-In-One View: Shield’s comprehensive dashboard brought all our LinkedIn data into one place. This not only saved time but also provided a clear and concise overview of our LinkedIn performance, allowing for quick adjustments and improvements.

Overall, Shield has transformed the way we approach LinkedIn marketing. It’s not just about posting content; it’s about understanding and optimising that content to drive real results. Not only that, Shield provided the insights and tools we needed to elevate our LinkedIn game, making it an indispensable part of our marketing toolkit.

Start using Shield today to gain deeper insights into your content performance, refine your strategy, and see tangible improvements in your LinkedIn engagement.

Check out our full list of LinkedIn favorite tools here.