MOFU Posts Made Simple
Have you ever wondered what happens after someone likes your TOFU post? That’s where MOFU posts come in. MOFU means Middle of the Funnel. It’s like the middle chapter of a book in your marketing story. Here’s how to write a good MOFU post.
What MOFU posts do
MOFU posts show that you are knowledgeable about your subject. They show you have expertise and build your reputation as the go-to guy/girl.
If you repeat them enough, your network starts to learn that you are the right person to tackle their specific problem.
How to write a good MOFU Posts
Use things to establish your credentials and to build a reputation. If your expertise lies in SEO, write about tips and tricks to boost a website. Keep your MOFU posts within your niche to quickly build your reputation. Some ideas for your posts:
Some ideas for your posts:
- What are you good at?
- What do you know?
- How do you work?
- What is your road to success?
- What tools do you use?
- What is happening within your market?
- What trends do you see?
- Talk about case-studies
- Do a product-demo
Things to Avoid
- Don’t Be Pushy: Don’t try to sell in these posts. It’s more about establishing trust and authority and less about selling.
- Don’t Be Boring: Make sure your posts are fun and interesting. If they’re boring, people won’t want to read them.
Tools:
Need a tool for writing your next MOFU post? Check our tool page for the best tools.
We love KLEO and Authored Up.
What’s Next?
After MOFU posts, there’s one more step: BOFU posts. That’s when you help people decide to buy. We’ll talk about that next time.
So, remember, MOFU posts are like making new friends. You’ve just met them with your TOFU posts, and now you’re getting to know them better. Keep it fun, friendly, and interesting!