LinkedIn has a new feature that lets you boost influencers and other members’ posts about your company. This feature helps you boost these posts directly from your account, giving your brand more visibility and engagement.
Why Boost Influencer and Member Posts is a Game-Changer
Imagine a happy customer sharing their good experience with your product. Or an influencer in your target audience creating a post about your business. Now, you can sponsor these posts directly, making them reach more people and have a bigger impact.
How to Boost Influencer and Member Posts on LinkedIn
Here’s a simple guide to get started:
- Choose Your Goal: Decide if you want more engagement or awareness.
- Pick Ad Format: Choose between video or image formats for your ad.
- Select the Post: Choose the LinkedIn members and the specific post you want to boost.
- Wait for Approval: Submit your request and wait for LinkedIn’s approval.
- Boost the Post: Once approved, your chosen post will reach a broader audience.
Powerful Use Cases for Boosting Influencer and Member Posts
- Customer Testimonials: When a customer shares their positive experience with your product, you can sponsor this post to reach a larger audience.
- Influencer Endorsements: If an influencer in your target audience talks about your business, you can sponsor their post to use their influence.
Why Boost Influencer and Member Posts Matters
This feature is very helpful for businesses that want to increase their credibility and reach on LinkedIn. By promoting real testimonials and endorsements, you can build trust and attract more customers.
How to Launch Boost Influencer and Member Posts
To get started with this new feature, follow these steps:
- Go to the Content Library: Log into your LinkedIn account and find the Content Library.
- Select LinkedIn Members: Choose the ‘LinkedIn members’ option.
- Find and Select: Search by name or post URL to find the post you want to boost.
- Submit for Approval: Wait for LinkedIn to approve your sponsored post.
- Boost Your Post: Once approved, your post will be live and reach a wider audience.
Boost your LinkedIn marketing strategy by using this new feature. Start promoting posts that highlight your brand and see the difference it makes in your engagement and reach.