Sticking to one type of content on LinkedIn? It’s time to mix things up. Diversifying your content formats not only keeps your audience engaged but also helps you reach different segments of your audience. 

Why Diversify?

When you stick to one type of content, your audience can get bored. Diversifying keeps things fresh and interesting. And that’s where AuthoredUp comes in. This tool doesn’t just make content creation easier; it helps you explore different formats and see what works best for your audience.

Let’s explore three ways to expand your LinkedIn content game.

The Power of Long-Form LinkedIn Content Format

Long-form content lets you dive deep into a topic, showing your expertise and providing value. With AuthoredUp, crafting these in-depth posts is a breeze. Use it to generate ideas, structure your articles, and even save templates for future use.

They’re perfect for thought leadership and can position you as an authority in your niche.

How to Do It:

• Choose a Relevant Topic: Focus on subjects that resonate with your audience’s needs.
• Use a Clear Structure: Break your article into sections with subheadings, bullet points, and short paragraphs.
• Add Visuals: Incorporate images, infographics, or videos to break up the text and maintain interest.

Create a comprehensive guide on a trending topic in your industry. Break it down into digestible sections with clear takeaways, and watch the engagement roll in.

Sample:

“Why Consistency in Branding Matters: A Deep Dive into Brand Building.”

Short and Sweet: The Quick Post LinkedIn Format

Sometimes, less is more. Not everyone has time to read long articles. Quick posts can be powerful when you need to share a tip, a thought, or a quick update. AuthoredUp helps you create punchy, impactful posts that grab attention.

Short posts are great for quick insights, tips, or updates that keep your audience informed without taking up too much of their time.

How to Do It:

• Be Concise: Get straight to the point in just a few sentences.
• Use Strong Hooks: Start with a question or bold statement to grab attention.
• Engage with a Call to Action: Encourage comments, shares, or likes to boost engagement.

Share a quick tip that solves a common problem in your industry. Use a catchy hook and a strong call to action to encourage interaction.

Sample:

“Tip of the day: Use active voice in your writing to make it more engaging. Try it in your next LinkedIn post!”

Visuals That Pop

Let’s not forget visuals. A well-placed image or infographic can make your content pop and draw in your audience. AuthoredUp allows you to seamlessly integrate visuals into your content, making it more engaging and shareable. Visual content, such as videos, infographics, and photos, grabs attention in a crowded feed. It’s a great way to communicate complex ideas quickly and memorably.

How to Do It:

• Use Videos: Create short, informative videos that address common industry challenges.
• Share Infographics: Summarize data or processes in a visually appealing way.
• Post Photos: Share behind-the-scenes looks at your company or showcase your products in action.

Post an infographic summarizing a recent industry report. Use AuthoredUp to generate engaging captions and taglines that complement the visual content.

Sample:

“A quick video on how to boost your LinkedIn profile views—watch now!”

Keep Your LinkedIn Content Fresh and Engaging

To stand out on LinkedIn, don’t stick to just one content format. By diversifying your content, you cater to different preferences and keep your audience engaged. Experiment with articles, short posts, and multimedia content to see what resonates best with your network.

Start mixing it up today, and see how variety can take your LinkedIn game to the next level.

What’s your favorite LinkedIn content format?